Bug: The Strange Mutations of the World's Most Famous Automobile - Couverture rigide

Patton, Phil

 
9780743202428: Bug: The Strange Mutations of the World's Most Famous Automobile
Couverture rigide
ISBN 10 : 0743202422 ISBN 13 : 9780743202428
Editeur : Simon & Schuster International, 2003

Synopsis

The in-depth history of a mass produced, affordable car that began in 1930's Germany and took over the world to became an icon The BUG story is of Nazi propaganda, brilliant innovations in automotive design, and of its strange and startling transformations into cultural icons as varied as Ken Kesey's magic bus, 'Herbie' in Disney's The Love Bug, and Charlie Manson's dune buggy...The Volkswagen was a project dear to Adolph Hitler's heart, and in his first public appearance as Chancellor, he promised a 'real car for the German people', a mass-produced car that would be as affordable as a motorcycle. But after the war, the Bug moved beyond Germany with a revolutionary advertising campaign and a huge potential market, becoming a phenomenal success. Phil Patton tells the fascinating story of how the Bug was designed and developed in the 1930s by the legendary German automotive designer, Ferdinand Porsche, and how it became an icon, wholly removed from its Nazi past. And in 1998, executives from Germany unveiled the New Beetle, whose only assembly plant is in Mexico. Patton shows how a whole new strategy was devised for the company - selling cars is show business.

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À propos de l?auteur

Phil Patton is the author of DREAMLAND: TRAVELS INSIDE THE SECRET WORLD OF ROSWELL and AREA 51 (Villard), and is a regular writer for the New York Times 'Public Eye' and 'Design Notebook' columns. He is a contributing editor at Esquire, Wired, and ID, and a consulting curator of The Museum of Modern Art's exhibition, 'Different Roads: Automobiles for the New Century'.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Simon & Schuster International
Date d'édition
2003
Langue
anglais
ISBN 10 
0743202422
ISBN 13 
9780743202428
Reliure
Relié
Numéro d'édition
1
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780306813597: Bug: The Strange Mutations Of The World's Most Famous Automobile

Edition présentée

ISBN 10 :  0306813599 ISBN 13 :  9780306813597
Editeur : Da Capo Press, 2004
Couverture souple