The New Market Leaders: Who's Winning and How in the Battle for Customers - Couverture rigide

Wiersema, Fred

Couverture rigide

ISBN 10 : 0743204654 ISBN 13 : 9780743204651

Editeur : Free Press, 2001

Synopsis

Book by Wiersema Fred

A propos du livre

Extrait

Meet the New Market Leaders

The idea for this book originated during a World Economic Forum summit meeting in 1996. Over lunch, I joined a number of U.S. and European executives in aan animated discussion about the emerging Internet economy. In the United States, some of the Europeans noted, managers appear fascinated by colorful stories about upstarts, whereas in Europe they show a bias for hard data and solid track records. "Tell me," one person asked, "when you watch all the hype about the the Web and these New Economy players, how do you size up their true influence and potential?" With no satisfactory answer, it occurred to me that we needed a fresh way to look at companies' performance and market strategies, and one that would apply to both conventional and new businesses.

Consider: When Fortune magazine surveyed more than ten ten thousand executives, directors, and securities analysts to compile its 1999 lists of most-admired companies, Catepillar Inc. led the industrial and farm equipment suppliers, and Merrill Lynch & Co., the securities firm.

The question is, did Fortune's list really identify the role models for the New economy? Did it pick out those companies that strongly influence how the marketplace is evolving in this era of unprecedented competition? These questions questions assume critical importance as managers try to cope with today's challenges.

When I designed my own list of the top 100 new market leaders that same year, Caterpillar and Merrill Lynch were not on it. And that was only the beginning of where the lists differed.

My lists included then ( as it still does) Yahoo! Inc., QUALCOMM Inc., Amazon.com, Inc., Amegen Inc., Solectron Corporation, Infinity Broadcasting Corporation, and Carnival Corporation. Theses highfliers and others whose names you recognize instantly--because their appeal to customers and performances in the stock market over the past several years have been nothing short of phenomenal--were not even mentioned on Fortune's 1999roll of honor. A year later, Fortune still had not recognized them.

Présentation de l'éditeur

Ask any manager to identify what's different in the new economy, and they will tell you that markets are more crowded than ever before. As a result, it is harder than ever to attract and retain customer attention. Increasingly, fresh role models are needed to determine what it takes to prosper when customers are the most precious resource. THE NEW MARKET LEADERS provides exactly that, by examining the exciting, unorthodox companies dominating the market and revolutionising business.
In this eye-opening and cutting edge book, renowned business strategist Fred Wiersema offers totally new guidelines for measuring a company's success. He explains why traditional measures, such as size of the company or total sales, are no longer adequate markers of a company's prowess or future prospects. By providing new sales growth and market value indexes, Wiersema shows readers how to recognise the movers and shakers in the industry, whether internet-based or more traditional. He identifies today's 100 most influential global businesses and explains what makes them so powerful. In today's fast-paced economy, no investor or manager can afford to ignore the practical strategies and highly applicable insights offered in this important book.

À propos de cette édition

• Éditeur: Free Press
• Date d'édition: 2001
• ISBN 10: 0743204654
• ISBN 13: 9780743204651
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 288