In the spring of 1999 John Lusk, erstwhile business school student and budding entrepreneur, found himself in a very difficult position. Graduation was fast approaching and he had yet to find the 'big idea' which would launch his undoubtedly successful start-up business and his entrepreneurial career. He knew that he didn't want to join his fellow students in the dot.com bonanza but that's about all he knew. Then one fortuitous day he came across Kyle Harrison, another Wharton man shying well clear of the dot.commers and looking for a start-up of his own. But what Kyle had in his favour was 'the idea'.
Thus armed with their credit cards, MBA degrees and the very simple idea of a computer mouse shaped like the head of a golf driver, sketched out on the back of a beermat, the authors chronicle their successes, failures and the emotional rollercoaster as they strive to take their MouseDriver from classroom to shopfloor.
Full of passion, wit and peppered with concrete information, this wonderfully entertaining book crosses the boundaries between pop culture and business and will appeal to anyone whether they are a would-be entrepreneur or not.
Kyle Harrison and John Lusk both graduated from Wharton Business School in 1999, instead of taking the easy route into the lucrative dot.com and venture capital industries they decided to strike out on their own. Two years down the line they're not millionaires but they are the co-founders of a successful business and have a particularly nice view of San Francisco Bay from the windows of their (very) small office.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Description du livre Free Press. État : New. . N° de réf. du libraire H17OS-NN68
Description du livre Free Press, 2002. Paperback. État : New. book. N° de réf. du libraire 0743221400