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Description du livre Soft cover. Etat : New. Unread book in great conditions. Binding tight, text block clear, and the cover shows almost no sings of shelf wear. DB. N° de réf. du vendeur ABE-1646691481637
Description du livre Etat : New. N° de réf. du vendeur 3250048-n
Description du livre Paperback or Softback. Etat : New. Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld 0.85. Book. N° de réf. du vendeur BBS-9780743243476
Description du livre Etat : New. N° de réf. du vendeur ABLIING23Feb2416190144678
Description du livre Soft Cover. Etat : new. This item is printed on demand. N° de réf. du vendeur 9780743243476
Description du livre Etat : New. N° de réf. du vendeur I-9780743243476
Description du livre Paperback. Etat : new. Paperback. Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share. "Branded Nation" uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers — and its ranking in "U.S. News & World Report;" and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives. Savvy, sharply observed, and bitingly funny, "Branded Nation" is sure to both enlighten and entertain. Twitchell performs a trenchant and witty social analysis of how branding has permeated, reshaped, and perhaps reinvigorated high culture, from religion to higher education to the art world. 50 illustrations throughout. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780743243476
Description du livre PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9780743243476
Description du livre Paperback. Etat : new. New. Fast Shipping and good customer service. N° de réf. du vendeur Holz_New_0743243471
Description du livre Paperback. Etat : New. N° de réf. du vendeur DADAX0743243471