Articles liés à Shopping for God: How Christianity Went from in Your...
L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBN
Présentation de l'éditeur :
Religious marketing used to consist of a sign in front of the church with some clever saying. Today mega churches send e-mails every day. Mega church leaders promote a generalized Christianity, sometimes with not even a cross in evidence. They are designed to appeal to everyone and to offend no one. And they are attracting worshippers who are leaving the mainstream denominations.
Jim Twitchell examines the phenomenon of religion today, often from the inside, as he travels to traditional churches and mega churches, analyzing their success at attracting new customers and retaining the old ones. He finds that the successful ministers study television instead of condemning it. They adapt rock and hip-hop to Christian themes. The churches that expect to survive better know how to market themselves.
Biographie de l'auteur :
Jim Twitchell examines the phenomenon of religion today, often from the inside, as he travels to traditional churches and mega churches, analyzing their success at attracting new customers and retaining the old ones. He finds that the successful ministers study television instead of condemning it. They adapt rock and hip-hop to Christian themes. The churches that expect to survive better know how to market themselves.
James B. Twitchell is professor of English and advertising at the University of Florida. He is the author of several books on English literature, culture, marketing, and advertising, most recently Living It Up: America's Love Affair with Luxury.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurSimon & Schuster
- Date d'édition2014
- ISBN 10 074329288X
- ISBN 13 9780743292887
- ReliureBroché
- Nombre de pages336
- Evaluation vendeur
Acheter neuf
En savoir plus sur cette édition
EUR 8,59
Frais de port :
Gratuit
Vers Etats-Unis
Meilleurs résultats de recherche sur AbeBooks
Image d'archives
Shopping for God: How Christianity Went from in Your Heart to in Your Face
Edité par
Simon & Schuster
(2014)
ISBN 10 : 074329288X
ISBN 13 : 9780743292887
Neuf
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : New. Buy with confidence! Book is in new, never-used condition. N° de réf. du vendeur bk074329288Xxvz189zvxnew
Acheter neuf
EUR 8,59
Autre devise
Image d'archives
Shopping for God: How Christianity Went from in Your Heart to in Your Face
Edité par
Simon & Schuster
(2014)
ISBN 10 : 074329288X
ISBN 13 : 9780743292887
Neuf
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : New. New! This book is in the same immaculate condition as when it was published. N° de réf. du vendeur 353-074329288X-new
Acheter neuf
EUR 8,59
Autre devise
Image d'archives
Shopping for God: How Christianity Went from in Your Heart to in Your Face
Edité par
Simon & Schuster
(2014)
ISBN 10 : 074329288X
ISBN 13 : 9780743292887
Neuf
Softcover
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Softcover. Etat : New. Reprint. Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our culture?Just as we shop for goods and services, we shop for church. A couple of generations ago Americans remained in the faith they were born into. Today, many Americans change their denomination or religion, sometimes several times. Churches that know how to appeal to those shopping for God are thriving. Think megachurches. Churches that don't know how to do this or don't bother are fading away. Think mainline Protestant churches.Religion is now celebrated and shown off like a fashion accessory. We can wear our religious affiliation like a designer logo. But, says James Twitchell, this isn't because Americans are undergoing another Great Awakening; rather, it's a sign that religion providers-that is, churches-have learned how to market themselves. There is more competition among churches than ever in our history. Filling the pew is an exercise in salesmanship, and as with any marketing campaign, it requires establishing a brand identity. Successful pastors ("pastorpreneurs," Twitchell calls them) know how to speak the language of Madison Avenue as well as the language of the Bible.In this witty, engaging book, Twitchell describes his own experiences trying out different churches to discover who knows how to "do church" well. He takes readers into the land of karaoke Christianity, where old-style contemplative sedate religion has been transformed into a public, interactive event with giant-screen televisions, generic iconography (when there is any at all), and ample parking.Rarely has America's religious culture been examined so perceptively and so entertainingly. Shopping for God does for religion what Fast Food Nation has done for food. N° de réf. du vendeur DADAX074329288X
Acheter neuf
EUR 8,60
Autre devise
Image fournie par le vendeur
Shopping for God: How Christianity Went from in Your Heart to in Your Face by Twitchell, James B. [Paperback ]
Edité par
Simon & Schuster
(2014)
ISBN 10 : 074329288X
ISBN 13 : 9780743292887
Neuf
Soft Cover
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Soft Cover. Etat : new. This item is printed on demand. N° de réf. du vendeur 9780743292887
Acheter neuf
EUR 17
Autre devise
Image fournie par le vendeur
Shopping for God : How Christianity Went from in Your Heart to in Your Face
Edité par
Simon & Schuster
(2014)
ISBN 10 : 074329288X
ISBN 13 : 9780743292887
Neuf
Couverture souple
Quantité disponible : 5
Vendeur :
Evaluation vendeur
Description du livre Etat : New. N° de réf. du vendeur 5421379-n
Acheter neuf
EUR 16,18
Autre devise
Image fournie par le vendeur
Shopping for God: How Christianity Went from in Your Heart to in Your Face (Paperback or Softback)
Edité par
Simon & Schuster 6/7/2014
(2014)
ISBN 10 : 074329288X
ISBN 13 : 9780743292887
Neuf
Paperback or Softback
Quantité disponible : 5
Vendeur :
Evaluation vendeur
Description du livre Paperback or Softback. Etat : New. Shopping for God: How Christianity Went from in Your Heart to in Your Face 0.85. Book. N° de réf. du vendeur BBS-9780743292887
Acheter neuf
EUR 18,73
Autre devise
Image d'archives
Shopping for God: How Christianity Went from in Your Heart to in Your Face
Edité par
Simon & Schuster
(2014)
ISBN 10 : 074329288X
ISBN 13 : 9780743292887
Neuf
Couverture souple
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre Etat : New. N° de réf. du vendeur ABLIING23Feb2416190145470
Acheter neuf
EUR 17,18
Autre devise
Image d'archives
Shopping for God: How Christianity Went from in Your Heart to in Your Face (Paperback)
Edité par
Simon & Schuster
(2014)
ISBN 10 : 074329288X
ISBN 13 : 9780743292887
Neuf
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : new. Paperback. 'Shopping For God' tells the story of how religion went from a personal matter to yet another product or service that is advertised, marketed and purchased. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780743292887
Acheter neuf
EUR 23,14
Autre devise
Image d'archives
Shopping for God How Christianity Went from in Your Heart to in Your Face
Edité par
Simon and Schuster
(2008)
ISBN 10 : 074329288X
ISBN 13 : 9780743292887
Neuf
PAP
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9780743292887
Acheter neuf
EUR 23,15
Autre devise
Image d'archives
Shopping for God: How Christianity Went from in Your Heart to in Your Face
Edité par
Simon & Schuster
(2014)
ISBN 10 : 074329288X
ISBN 13 : 9780743292887
Neuf
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : new. New. Fast Shipping and good customer service. N° de réf. du vendeur Holz_New_074329288X
Acheter neuf
EUR 20,89
Autre devise