This Little Kiddy Went to Market: The Corporate Capture of Childhood - Couverture souple

Beder, Sharon

Couverture souple

ISBN 10 : 0745329152 ISBN 13 : 9780745329154

Editeur : Pluto Press, 2009

Synopsis

Book by Beder Sharon Varney Wendy Gosden Richard

A propos du livre

Présentation de l'éditeur :

Praise for Sharon Beder's previous book Global Spin: 'Sharon Beder has taken the taboo subjects of propaganda and censorship in free societies and exposed their insidious threat.' John Pilger 'Beder's analysis is comprehensive, steely and clinical. She lifts the lid on an elaborate tapestry of lies, deceit, intimidation and destruction.' Harold Pinter This book investigates the way that corporations are strategically shaping children to be under-aged hyperconsumers as well as the submissive employees and uncritical citizens of the future. Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties. Beder investigates the corporate relations and ideals that infiltrate every aspect of our lives. She presents an alarming picture of how a child's social development -- through education, health care and nutrition -- has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, Beder explains how businesses are taking control of more and more aspects of schooling, not only for profit but to erode state schooling and promote business values. Similarly, she shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.

Revue de presse :

his Little Kiddie Went to Market is a chilling assessment of modern commercial culture and how it distorts childhood, corrupts civic institutions, and endangers the planet. It is a cautionary tale that that provides a well reasoned explanation of why the 'market' can not make us happy and why it so important to reassert humane values in our personal, institutional, and civic lives. --Alex Molnar is Professor of Education Policy and Director of the Commercialism in Education Research Unit at Arizona State University. He is the author of Giving Kids the Business and School Commercialism: From Democratic Ideal To Market Commodity.

Sharon Beder has taken the taboo subjects of propaganda and censorship in free societies and exposed their insidious threat. --John Pilger, 1997

Sharon Beder writes with verve... At the same time, her research is impeccable --Gabriel Kolko, 2003

Sharon Beder has taken the taboo subjects of propaganda and censorship in free societies and exposed their insidious threat. --John Pilger, 1997

Sharon Beder writes with verve... At the same time, her research is impeccable --Gabriel Kolko, 2003

À propos de cette édition

• Éditeur: Pluto Press
• Date d'édition: 2009
• ISBN 10: 0745329152
• ISBN 13: 9780745329154
• Reliure: Broché
• Nombre de pages: 320