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Daya Thussu, University of Westminster
"Assessing the distinctiveness of Indian media while framing it in relation to global media practices, Adrian Athique offers an astute overview of India′s globalization by considering its media along the registers of technology, commodity, services and markets. With insights into Indian media piracy, digitality and corporate branding, this book is a welcome contribution to conversations on the centrality of media institutions in shaping heterogeneous forms of globalization around the world."
Priya Jaikumar, University of Southern California
Taking an innovative interdisciplinary approach to the complex field of Indian media and society, this book combines a rich descriptive account with critical analysis designed to engender informed debate amongst students, academics and other researchers.
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Description du livre Hardcover. Etat : new. Hardcover. The very rapid growth in the Indian media industries and the vibrancy of India's popular culture are making a working understanding of the Indian scene a prerequisite for any serious study of media in the twenty-first century. As one of the largest and most influential emerging economies in the world today, India now plays a crucial role in any serious discussion of social and economic change taking place at the global level. As new commercial and political alignments take shape in the face of new global circumstances, thinkers and decision-makers are inexorably drawn towards the reality of a new India being forged in the technological and cultural flux of global media flows. Taking an innovative interdisciplinary approach to the complex field of Indian media and society, this book combines a rich descriptive account with critical analysis designed to engender informed debate amongst students, academics and other researchers. * This book combines a rich empirical account with critical analysis designed to engender informed debate amongst students, academics and other researchers. * The author takes an innovative interdisciplinary approach to the complex field of Indian media and society. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780745653327
Description du livre Etat : New. N° de réf. du vendeur 12523645-n
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