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Présentation de l'éditeur :
YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation and conflict among media industries, creators and audiences. First published in 2009, this was the first book to take YouTube seriously as a media and cultural phenomenon. This revised and updated second edition explains how the platform is being used, how it is changing, and why it matters. The new edition reflects YouTube′s maturity as a platform and includes more detailed coverage of its institutional and economic contexts, while retaining the discussions of YouTube s relation to wider transformations in culture, society and the economy that made the first edition so valuable.
The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural production and consumption . Rich with concrete examples, the second edition will continue to be essential reading for anyone interested in the contemporary and future implications of online media.
Biographie de l'auteur :
The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural production and consumption . Rich with concrete examples, the second edition will continue to be essential reading for anyone interested in the contemporary and future implications of online media.
JEAN BURGESS is a Senior Research Fellow in the Creative Industries Faculty and Deputy Director at the ARC Centre of Excellence for Creative Industries & Innovation at the Queensland University of Technology.
JOSHUA GREEN works at Undercurrent, a digital strategy firm in New York City, where he is a Research Specialist. He is co–author (with Henry Jenkins and Sam Ford) of Spreadable Media: Creating Value and Meaning in a Networked Society, forthcoming from New York University Press.
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- ÉditeurPolity Press
- Date d'édition2015
- ISBN 10 0745660193
- ISBN 13 9780745660196
- ReliureBroché
- Numéro d'édition2
- Nombre de pages180
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YouTube : Online Video and Participatory Culture
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YouTube: Online Video and Participatory Culture (Digital Media and Society) by Burgess, Jean, Green, Joshua [Paperback ]
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Description du livre Paperback. Etat : new. Paperback. Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the worlds most powerful digital media platforms. Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics, highlighting the productive tensions between its amateur community rhetoric and its commercial media logics. Since then, YouTube has grown as a platform and matured as a company. Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerful social media and streaming television platforms. Meanwhile, YouTubes diverse communities of content creators, who developed the platforms most distinctive cultural forms and genres, have strong ideas and interests of their own. While preserving the original editions forensic analysis of YouTubes early popular culture and uses, this fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters. Burgess and Green show how, over its more than a decade of existence, YouTubes dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to ongoing platform governance challenges. The book is essential reading for anyone interested in the contemporary and future implications of digital media platforms and will be particularly valuable for students and scholars in media, communication and cultural studies. YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation and conflict among media industries, creators and audiences. First published in 2009, this was the first book to take YouTube seriously as a media and cultural phenomenon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780745660196
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