Taking the approach developed in "Tales for Trainers", where trainers are shown how to use extracts from literature, anecdote and metaphor to reinforce learning, Margaret Parkin now applies this technique to help all managers responsible for coaching staff. Showing how managers can use stories and anecdotes when coaching either individuals or groups, the book comes complete with 50 tales that managers can use immediately. Ranging from Aesop through Stephen Covey to anecdotes the author has written herself, the book shows readers how and when to use stories and provides some proven tales to start them off.
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Margaret Parkin is as an internationally accomplished and highly-respected training and development consultant, best-selling author and executive coach. She is the author of three internationally best-selling books on business storytelling and organisational change, all published by Kogan Page. Margaret Parkin has over twenty years' experience in learning, development and organisational change. She is founder/Director of Success Stories with a developed world class reputation for innovative and transformational training and coaching. She holds a Masters degree in Education and is a Master Practitioner in Neuro-linguistic programming (NLP). She has helped scores of organisations, managers and individuals to create their own unique success story. Her clients include: John Lewis Partnership, European Broadcasting Union, First Direct, Funkwerk IT (UK), The National Portrait Gallery, YFM Group, The Pensions Trust, The Musgrave Group and Twinings UK Margaret Parkin is also a popular, highly entertaining and engaging public speaker. She has addressed conferences, events and organisations around the world - including The American Society for Training and Development, BBC Preput conference (Budapest), La Caixa Bank (Barcelona) The Chartered Management Institute, The Chartered Institute of Personnel and Development and the Institute of Leadership and Management. Her articles are regularly featured in professional journals, including People Management and Training Zone. She also tells lots of stories! Find out more about Margaret's work at www.success-stories.co.uk
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