Mark Tungate Branded Male: Marketing to Men

ISBN 13 : 9780749450113

Branded Male: Marketing to Men

Note moyenne 3,58
( 24 avis fournis par GoodReads )
 
9780749450113: Branded Male: Marketing to Men

The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4 per cent of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50 per cent. "Branded Male" discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, "Branded Male" analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of "Fashion Brands: Branding Style from Armani to Zara" - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Meilleurs résultats de recherche sur AbeBooks

1.

Mark Tungate
ISBN 10 : 0749450118 ISBN 13 : 9780749450113
Neuf(s) Paperback Quantité : 5
Edition internationale
Vendeur
PRIORITY BOOKS
(springfield, VA, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Paperback. État : New. Softcover Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 256 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. N° de réf. du libraire 484978

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 12,72
Autre devise

Ajouter au panier

Frais de port : EUR 3,72
Vers Etats-Unis
Destinations, frais et délais

2.

Mark Tungate
ISBN 10 : 0749450118 ISBN 13 : 9780749450113
Neuf(s) Paperback Quantité : 5
Edition internationale
Vendeur
Nick Book House
(fresno, CA, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Paperback. État : New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. N° de réf. du libraire 30860

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 12,72
Autre devise

Ajouter au panier

Frais de port : EUR 3,72
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

3.

Mark Tungate
ISBN 10 : 0749450118 ISBN 13 : 9780749450113
Neuf(s) Softcover Edition originale Quantité : > 20
Edition internationale
Vendeur
GREAT BOOKS DEAL
(TALLAHASSEE, FL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Softcover. État : New. 1st edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. N° de réf. du libraire INAB1406596

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 12,77
Autre devise

Ajouter au panier

Frais de port : EUR 3,68
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

4.

Mark Tungate
ISBN 10 : 0749450118 ISBN 13 : 9780749450113
Neuf(s) Couverture souple Quantité : 10
Edition internationale
Vendeur
bookscollection
(Delhi, DELHI, Inde)
Evaluation vendeur
[?]

Description du livre État : Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. N° de réf. du libraire ABESTTND8540

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 14,22
Autre devise

Ajouter au panier

Frais de port : EUR 3,60
De Inde vers Etats-Unis
Destinations, frais et délais

5.

Tungate, Mark
Edité par Kogan Page (2008)
ISBN 10 : 0749450118 ISBN 13 : 9780749450113
Neuf(s) Couverture rigide Quantité : 1
Vendeur
Irish Booksellers
(Rumford, ME, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Kogan Page, 2008. Hardcover. État : New. book. N° de réf. du libraire 0749450118

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 23,96
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

6.

Mark Tungate
Edité par Kogan Page (2008)
ISBN 10 : 0749450118 ISBN 13 : 9780749450113
Neuf(s) Couverture rigide Quantité : 1
Vendeur
Ergodebooks
(RICHMOND, TX, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Kogan Page, 2008. Hardcover. État : New. N° de réf. du libraire DADAX0749450118

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 28,53
Autre devise

Ajouter au panier

Frais de port : EUR 3,72
Vers Etats-Unis
Destinations, frais et délais

7.

Tungate, Mark
Edité par Kogan Page (2017)
ISBN 10 : 0749450118 ISBN 13 : 9780749450113
Neuf(s) Couverture rigide Quantité : 20
impression à la demande
Vendeur
Murray Media
(North Miami Beach, FL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Kogan Page, 2017. Hardcover. État : New. This item is printed on demand. N° de réf. du libraire 0749450118

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 41,37
Autre devise

Ajouter au panier

Frais de port : EUR 2,79
Vers Etats-Unis
Destinations, frais et délais

8.

Mark Tungate
Edité par Kogan Page Ltd, United Kingdom (2008)
ISBN 10 : 0749450118 ISBN 13 : 9780749450113
Neuf(s) Couverture rigide Quantité : 10
impression à la demande
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Kogan Page Ltd, United Kingdom, 2008. Hardback. État : New. 232 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****.The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4 per cent of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50 per cent. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male s weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men s bank balances may never be the same again. N° de réf. du libraire APC9780749450113

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 45,12
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

9.

Mark Tungate
Edité par Kogan Page Ltd, United Kingdom (2008)
ISBN 10 : 0749450118 ISBN 13 : 9780749450113
Neuf(s) Couverture rigide Quantité : 10
impression à la demande
Vendeur
The Book Depository US
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Kogan Page Ltd, United Kingdom, 2008. Hardback. État : New. 232 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****. The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4 per cent of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50 per cent. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male s weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men s bank balances may never be the same again. N° de réf. du libraire APC9780749450113

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 45,14
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

10.

Mark Tungate
Edité par Kogan Page
ISBN 10 : 0749450118 ISBN 13 : 9780749450113
Neuf(s) Couverture rigide Quantité : 20
Vendeur
BuySomeBooks
(Las Vegas, NV, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Kogan Page. Hardcover. État : New. Hardcover. 256 pages. Dimensions: 9.1in. x 5.9in. x 0.9in.In Branded Male, Mark Tungate, author of Adland and Fashion Brands, paints a portrait of the male consumer. Following a typical modern male through his weekday, Tungate considers how marketers can target him in all his activities, from morning through night. Through this framework Branded Male examines male-centered marketing in areas as diverse as cars, restaurants, technology, fashion and grooming, bars, gyms, and books. Tungate also traces the evolution of the male consumer over the course of recent years, providing insight into how marketing experts have successfully targeted men. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. N° de réf. du libraire 9780749450113

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 42,22
Autre devise

Ajouter au panier

Frais de port : EUR 3,68
Vers Etats-Unis
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre