The Professionals' Guide to Publishing - Couverture souple

Davies, Gill

Couverture souple

ISBN 10 : 0749455411 ISBN 13 : 9780749455415

Editeur : Kogan Page, 2011

Synopsis

The Professional's Guide to Publishing is a practical introduction to working in the publishing industry, providing a clear overview of its many functions, including editorial, production, sales and marketing. The Professionals' Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing, ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally. Providing a thorough grounding in how publishing works including information on permissions and the current legal framework, they also examine current and enduring trends in publishing including, networking, supply chains and e-publishing.

À propos de cette édition

• Éditeur: Kogan Page
• Date d'édition: 2011
• ISBN 10: 0749455411
• ISBN 13: 9780749455415
• Reliure: Broché
• Nombre de pages: 320