Articles liés à Crisis, Issues and Reputation Management
Synopsis
The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong. Crisis, Issues and Reputation Management outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.
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- ÉditeurKogan Page
- Date d'édition2017
- ISBN 10 0749469927
- ISBN 13 9780749469924
- ReliureBroché
- Langueanglais
- Nombre de pages280
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Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice)
Edité par
Kogan Page, 2014
ISBN 10 : 0749469927
ISBN 13 : 9780749469924
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Crisis, Issues and Reputation Management (PR In Practice)
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780749469924
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Crisis, Issues and Reputation Management
Edité par
Kogan Page, 2014
ISBN 10 : 0749469927
ISBN 13 : 9780749469924
Ancien ou d'occasion
Couverture souple
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Crisis, Issues and Reputation Management
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ISBN 10 : 0749469927
ISBN 13 : 9780749469924
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Crisis, Issues and Reputation Management (PR In Practice)
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Crisis, Issues and Reputation Management
Edité par
Kogan Page Limited, 2014
ISBN 10 : 0749469927
ISBN 13 : 9780749469924
Neuf
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Crisis, Issues and Reputation Management
Edité par
Kogan Page Limited, 2014
ISBN 10 : 0749469927
ISBN 13 : 9780749469924
Neuf
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Vendeur : Majestic Books, Hounslow, Royaume-Uni
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