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The Creative Thinking Handbook: Your Step-by-Step Guide to Problem Solving in Business - Couverture rigide
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Synopsis
More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? The Creative Thinking Handbook argues that we need to identify and remove the 'box' around our thinking, so we canunlock unlimited streams of creativity for professional and business success. This book offers an integrated system of personalized insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model. The authors show you how to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.
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À propos des auteurs
Chris Griffiths is a world-leading expert on creativity and innovation. His books have been published in 20 languages, and The Creative Thinking Handbook was selected by Forbes as one of the best books to "get your creative juices flowing." Millions of individuals use his tools and techniques to become more productive.
Melina Costi is a professional business writer with a background in marketing management, based in Cheshire, UK. She is co-author of GRASP the Solution (with Chris Griffiths), which reached #2 on the Amazon UK business chart; and The Positive Leader (with Jan Mühlfeit, former Microsoft Europe Chairman). Besides her writing work, she provides academic support services for adult students with learning difficulties and disabilities.
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