Understanding Customers - Couverture souple

Rice, Chris

Couverture souple

ISBN 10 : 0750623225 ISBN 13 : 9780750623223

Editeur : Routledge, 1997

Synopsis

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.

A propos du livre

À propos de l?auteur

Changed career to Personnel Management after originally training as an engineer. Followed by personnel experience in the engineering industry and later as Personnel Manager with Oxford University Press. Research degree awarded (in Adult Education) for work on the evaluation of training. Training conducted for many organisations including Bass, Plessey, Marks & Spencer, GPT, Lloyds/TSB, Northern Foods, Siemens. Has also been involved in setting up management education programmes in Poland, Czech Republic, Bulgaria and Zimbabwe.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0750623225
• ISBN 13: 9780750623223
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 324
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible