Market Segmentation: How to do it, how to Profit from it - Couverture souple

McDonald, Malcolm

 
9780750659819: Market Segmentation: How to do it, how to Profit from it
Couverture souple
ISBN 10 : 0750659815 ISBN 13 : 9780750659819
Editeur : Butterworth-Heinemann, 2004

Synopsis

* McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.

A segmentation practitioner with extensive experience in segmenting markets for a wide range of business sectors. Since establishing the Market Segmentation Company with Malcolm McDonald in 1995, Ian has worked with numerous companies around the world in segmentation workshops and research projects. He has held senior marketing positions in companies from both the service and manufacturing sectors and obtained his MBA from Cranfield University School of Management in the UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Butterworth-Heinemann
Date d'édition
2004
Langue
anglais
ISBN 10 
0750659815
ISBN 13 
9780750659819
Reliure
Broché
Nombre de pages
492
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780333733691: Market Segmentation: How to Do it How to Profit from it

Edition présentée

ISBN 10 :  033373369X ISBN 13 :  9780333733691
Editeur : Palgrave, 1998
Couverture souple