International Tourism: Learning About People Through Tourism - Couverture souple

Reisinger PhD, Yvette; Dimanche, Frederic

Couverture souple

ISBN 10 : 0750678976 ISBN 13 : 9780750678971

Editeur : Butterworth-Heinemann Ltd, 2008

Synopsis

In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today's tourism environment is becoming increasingly international. Advances in technology, and improved communication and transportation have enhanced peoples' mobility and travel such that exposure to culturally different societies, cultures exchanges and interactions is now commonplace. It is imperative for industry representatives, who operate in the international business environment and deal with foreign tourists on a daily basis, to understand the influence of national cultures of their customers.Unfortunately, information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex. The analysis of cultural differences in a multidisciplinary tourism context and/or application of the literature on cultural differences in the abstract concepts such as satisfaction, attitude or loyalty (that have different meanings in different cultures) to the tourism context create problems. Although the effects of national characteristics on consumer behavior in general have been investigated in several research studies, more information is required concerning the cultural differences in the tourism context. This book will bring these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international busin

À propos de cette édition

• Éditeur: Butterworth-Heinemann Ltd
• Date d'édition: 2008
• ISBN 10: 0750678976
• ISBN 13: 9780750678971
• Reliure: Paperback
• Nombre de pages: 460