L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBNLes informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself.
Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with:
Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.
André Bühler is Head of Market Research at the world’s leading sports research consultancy IFM Sports, Germany. After studying International Business and Management, Business Psychology and Marketing at Nürtingen University (Germany), he obtained a PhD in the field of sports marketing at the University of Plymouth (UK) and worked as a Research & Scholarship Consultant for the Heidelberg International Business Academy. He has published numerous papers on sports management and contributed to various books on sports marketing.
Gerd Nufer is Professor of Marketing and Management at ESB Business School, Reutlingen University and Associate Professor of Marketing at FOM Stuttgart, Germany. Previously he worked as a project leader for an international strategy and marketing consultancy and as a key account manager for a large marketing research company. His research foci are Event Marketing and Management, Sponsorship, Ambush Marketing and Sports Marketing and Management in general.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Frais de port :
EUR 5,25
De Royaume-Uni vers Etats-Unis
Description du livre paperback. Etat : New. Language: ENG. N° de réf. du vendeur 9780750684958
Description du livre Paperback. Etat : Brand New. 1st edition. 198 pages. 9.50x7.25x0.50 inches. In Stock. N° de réf. du vendeur __075068495X
Description du livre Taschenbuch. Etat : Neu. Neu neuware, importqualität, auf lager - Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: - case studies from around the world to provide a uniquely global approach applicable worldwide - strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links - practical advice for professional, semi-professional and non-professional sporting organisations. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports. André Bühler is Head of Market Research at the world's leading sports research consultancy IFM Sports, Germany. After studying International Business and Management, Business Psychology and Marketing at Nürtingen University (Germany), he obtained a PhD in the field of sports marketing at the University of Plymouth (UK) and worked as a Research & Scholarship Consultant for the Heidelberg International Business Academy. He has published numerous papers on sports management and contributed to various books on sports marketing. Gerd Nufer is Professor of Marketing and Management at ESB Business School, Reutlingen University and Associate Professor of Marketing at FOM Stuttgart, Germany. Previously he worked as a project leader for an international strategy and marketing consultancy and as a key account manager for a large marketing research company. His research foci are Event Marketing and Management, Sponsorship, Ambush Marketing and Sports Marketing and Management in general. Simon Chadwick , Series Editor, is Professor of Sport Business Strategy and Marketing, Coventry University, UK. The first text to address this crucial component of the sports marketing mix Includes strong pedagogical features including learning outcomes, overviews, global case studies, discussion questions, glossary, guided reading and web links to engage students' interest Supplemented by a companion website providing web links, case studies and PowerPoint slides to save lecturers time preparing teaching materials. N° de réf. du vendeur INF1000425271
Description du livre Kartoniert / Broschiert. Etat : New. N° de réf. du vendeur 594942562