Research Methods

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9780750689533: Research Methods

This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources.

Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

About the Author :

Geoff Lancaster is Chairman of the Durham Associates Group of Companies which is headquartered at Caste Eden, Co-Durham with offices in Bahrain, Oman, Dubai, Saudi Arabia, Zambia and Zimbabwe. The company is in corporate communications and also manages higher degree programmes overseas for two UK universities. He has written approximately 25 marketing textbooks plus more than 100 academic refereed journal and conference papers. He was senior examiner to the Chartered Institute of Marketing for approximately 15 years and was their senior academic adviser from 1994-1998.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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1.

Crowther, David
Edité par Routledge (2008)
ISBN 10 : 0750689536 ISBN 13 : 9780750689533
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Description du livre Routledge, 2008. Paperback. État : New. Dispatched, from the UK, within 48 hours of ordering. This book is in Brand New condition. N° de réf. du libraire CHL2162719

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Professor David Crowther, Geoff Lancaster
Edité par Taylor Francis Ltd, United Kingdom (2008)
ISBN 10 : 0750689536 ISBN 13 : 9780750689533
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Description du livre Taylor Francis Ltd, United Kingdom, 2008. Paperback. État : New. New edition. Language: English . Brand New Book. This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources. Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis. N° de réf. du libraire AAZ9780750689533

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Professor David Crowther, Geoff Lancaster
Edité par Taylor Francis Ltd, United Kingdom (2008)
ISBN 10 : 0750689536 ISBN 13 : 9780750689533
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Description du livre Taylor Francis Ltd, United Kingdom, 2008. Paperback. État : New. 1st New edition. Language: English . Brand New Book. This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources. Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis. N° de réf. du libraire AAZ9780750689533

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Crowther, David/ Lancaster, Geoff
Edité par A Butterworth-Heinemann Title 2008-09-10 (2008)
ISBN 10 : 0750689536 ISBN 13 : 9780750689533
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Description du livre A Butterworth-Heinemann Title 2008-09-10, 2008. Paperback. État : New. N° de réf. du libraire NU-GRD-00367989

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David Crowther
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Description du livre Routledge, 2008. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire GB-9780750689533

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Crowther, David; Lancaster, Geoff
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Description du livre Taylor & Francis Ltd, 2008. État : New. Suitable for those needing guidance when carrying out a research project in a management or a business-related subject, this text covers the requirements of general areas of business research and consultancy. It includes a chapter devoted to the analysis of qualitative data. It is also suitable for the needs of MBA students. Num Pages: 304 pages, Illustrated. BIC Classification: KJL. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 165 x 14. Weight in Grams: 514. . 2008. 2nd Edition. Paperback. . . . . . N° de réf. du libraire V9780750689533

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David Crowther; Geoff Lancaster
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Description du livre État : New. Bookseller Inventory # ST0750689536. N° de réf. du libraire ST0750689536

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Crowther, David
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David Crowther, Geoff Lancaster
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Description du livre Paperback. État : New. Not Signed; This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identif. book. N° de réf. du libraire ria9780750689533_rkm

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