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“Paul Smith has done a remarkable job cataloguing the histories of 22 of hot rodding’s most influential companies and the men behind them. Smith has definitely done his homework in putting this material together; to call this a history book would be like calling the Sears Tower a building. If you’re looking for a thorough history of the performance industry, I don’t think you’ll find a more comprehensive account.” – Kustoms & Hot Rods
“When we open the BangShift.com Gearhead University, this book, Merchants of Speed by Paul D. Smith, will be first semester required reading. Magazines have been delivering more and more great history in recent periods, but this is on an entirely different level. Christmas is coming. If you are a history junkie and want to learn of the great people on whose shoulders we now stand you owe it to yourself to either score the book or plant a bug in someone's ear to score it for you.” - Bangshift.com
“It’s one of those rare multi-purpose books that will occupy equal time in the Studio being cracked open for research, as well as being brought out for some additional inspiration in those late-night bench race sessions.” - Motorburg.com
Hot rodding has always been about taking something that Detroit built and making it leaner and faster. At the epicenter of the movement was a cast of driven men who designed and manufactured the parts that made it all possible. This book takes an appreciative look back at the early hot rodders who worked out of their garages, basements, and backyards, and the “speed equipment” they developed.
In this mammoth volume, Paul Smith examines the stories behind two dozen speed equipment manufacturers and the go-fast goodies they designed, developed, and sold. Drawing upon hundreds of hours of interviews conducted with these founding fathers of hot rodding, Smith details the work of industry icons such as Iskenderian, Edelbrock, Evans, Hilborn, Navarro, Offenhauser, Sharp, Weiand, Ansen, and Kong. Illustrated with more than 200 period photos and filled with firsthand accounts of the birth of hot rodding—and the automotive aftermarket industry—this book is a truly fitting celebration of the names that became synonymous with speed.
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