Entrepreneurship as Strategy: Competing on the Entrepreneurial Edge - Couverture souple

Heppard NULL, Dr. Kurt Allen; Meyer, G. Dale

 
9780761915805: Entrepreneurship as Strategy: Competing on the Entrepreneurial Edge

Synopsis

The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision.

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9780761915799: Entrepreneurship As Strategy: Competing on the Entrepreneurial Edge

Edition présentée

ISBN 10 :  0761915796 ISBN 13 :  9780761915799
Editeur : SAGE Publications Inc, 2000
Couverture rigide