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Handbook of Marketing and Society

Paul N Bloom, Greg Gundlach

Edit� par SAGE Publications, Inc, 2000

ISBN 10 : 0761916261 ISBN 13 : 9780761916260

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Etat : Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: 1st Edition ] Publisher: SAGE Publications, Inc Pub Date: 10/3/2000 Binding: Hardcover Pages: 570 1st Edition. N� de r�f. du vendeur 6483275

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Handbook of Marketing and Society (1-Off Series)

Bloom, P.N.

Edit� par Sage Publications, Inc, 2001

ISBN 10 : 0761916261 ISBN 13 : 9780761916260

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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. N� de r�f. du vendeur 8445957

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Handbook of Marketing and Society

Bloom, Paul N.; Gundlach, Greg

Edit� par SAGE Publications, Inc, 2000

ISBN 10 : 0761916261 ISBN 13 : 9780761916260

Ancien ou d'occasion Couverture rigide

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Etat : Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. N� de r�f. du vendeur 15-0761916261-G

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Handbook of Marketing and Society

Bloom, Paul N.

Edit� par SAGE Publications, Inc, 2000

ISBN 10 : 0761916261 ISBN 13 : 9780761916260

Ancien ou d'occasion Couverture rigide Edition originale

Vendeur : Ergodebooks, Houston, TX, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : Good. First Edition. Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing effects the welfare of society. Drawing on the talents of an outstanding team of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate marketing. Each chapter covers a different path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and to help marketing practice serve society more effectively. N� de r�f. du vendeur SONG0761916261

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