Articles liés à New Service Development: Creating Memorable Experiences
Synopsis
The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspective services as experiences. As businesses explicitly charge for memorable encounters, they stimulate a transition from a service economy to a new experience economy. New Service Development: Creating Memorable Experiences is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implantation. Chapter contributors from the fields of operations management, marketing information technology, and organizational behavior explore the issues that service firms must address to sustain advantage in the new experience economy. Students and professionals in the fields of service management, new product development, and new venture creation will all benefit from the wisdom in this innovative, ground breaking book.
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- ÉditeurSAGE Publications, Inc
- Date d'édition1999
- ISBN 10 076191742X
- ISBN 13 9780761917427
- ReliureBroché
- Langueanglais
- Nombre de pages344
- ÉditeurFitzsimmons James A.
- Coordonnées du fabricantnon disponible
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New Service Development: Creating Memorable Experiences
Edité par
SAGE Publications, Inc, 1999
ISBN 10 : 076191742X
ISBN 13 : 9780761917427
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New Service Development: Creating Memorable Experiences
Edité par
SAGE Publications, Inc, 1999
ISBN 10 : 076191742X
ISBN 13 : 9780761917427
Ancien ou d'occasion
Couverture souple
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New Service Development: Creating Memorable Experiences
Edité par
Sage Publications, Inc, 1999
ISBN 10 : 076191742X
ISBN 13 : 9780761917427
Ancien ou d'occasion
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Paperback. Etat : Very Good. New Service Development: Creating Memorable Experiences This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780761917427
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New Service Development: Creating Memorable Experiences
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New Service Development : Creating Memorable Experiences
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SAGE Publications, Incorporated, 1999
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ISBN 13 : 9780761917427
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New Service Development: Creating Memorable Experiences
Edité par
Sage Publications, Inc, 2000
ISBN 10 : 076191742X
ISBN 13 : 9780761917427
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New Service Development : Creating Memorable Experiences
Edité par
SAGE Publications, Incorporated, 1999
ISBN 10 : 076191742X
ISBN 13 : 9780761917427
Ancien ou d'occasion
Couverture souple
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New Service Development: Creating Memorable Experiences
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SAGE Publications, Inc, 1999
ISBN 10 : 076191742X
ISBN 13 : 9780761917427
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New Service Development: Creating Memorable Experiences
Edité par
Sage Publications, Inc 1999-11-12, 1999
ISBN 10 : 076191742X
ISBN 13 : 9780761917427
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New Service Development : Creating Memorable Experiences
Edité par
SAGE Publications, Inc, 1999
ISBN 10 : 076191742X
ISBN 13 : 9780761917427
Neuf
Couverture souple
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