Health Care Market Strategy: From Planning to Action

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9780763789282: Health Care Market Strategy: From Planning to Action

Book by Hillestad Steven G Berkowitz Eric N

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Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model-called the strategy/action match-from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.

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1.

Eric N. Berkowitz; Steven G. Hillestad
Edité par Jones and Bartlett Publishers, Inc, United States (2012)
ISBN 10 : 0763789283 ISBN 13 : 9780763789282
Neuf(s) Paperback Quantité : 10
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(London, Royaume-Uni)
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Description du livre Jones and Bartlett Publishers, Inc, United States, 2012. Paperback. État : New. 4th Revised edition. 226 x 152 mm. Language: English . Brand New Book. Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors own unique model-called the strategy/action match-from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you ll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like. N° de réf. du libraire AA79780763789282

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Eric N. Berkowitz; Steven G. Hillestad
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ISBN 10 : 0763789283 ISBN 13 : 9780763789282
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Description du livre Jones and Bartlett Publishers, Inc. Paperback. État : new. BRAND NEW, Health Care Market Strategy (4th Revised edition), Steven G. Hillestad, Eric N. Berkowitz, Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model-called the strategy/action match-from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like. N° de réf. du libraire B9780763789282

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3.

Eric N. Berkowitz; Steven G. Hillestad
Edité par Jones and Bartlett Publishers, Inc, United States (2012)
ISBN 10 : 0763789283 ISBN 13 : 9780763789282
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The Book Depository US
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Description du livre Jones and Bartlett Publishers, Inc, United States, 2012. Paperback. État : New. 4th Revised edition. 226 x 152 mm. Language: English . Brand New Book. Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors own unique model-called the strategy/action match-from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you ll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like. N° de réf. du libraire AA79780763789282

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Description du livre Jones & Bartlett Learning, 2011. Paperback. État : Brand New. 4th edition. 358 pages. 8.90x6.00x0.80 inches. In Stock. N° de réf. du libraire __0763789283

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Description du livre Paperback. État : New. 4th. 150mm x 20mm x 226mm. Paperback. Health Care Market Strategy: From Planning To Action, Fourth Edition, A Standard Reference For Over 15 Years, Bridges The Gap Between Marketing Theory And Implementation By Showing You, St.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 358 pages. 0.499. N° de réf. du libraire 9780763789282

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