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The world of advertising can seem like a daunting place but it doesn t have to be. Advertising for Dummies coaches you through the process and shows you how to:
Advertising for Dummies offers newbies a real–world look at the ins and outs of advertising from online and print to TV, radio, and outdoor formats to show you how you can easily develop and execute a successful campaign on any budget. Plus, you ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
The fun and easy way® to create effective ads and increase your profits
Need to develop a hard–hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention–getting, results–driven advertising in all mediums from electronic and print to radio, TV, online, and outdoor formats. You′ll see how to deliver a powerful, consistent message and when you should and shouldn′t use shortcuts to save costs.
Discover how to
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Frais de port :
EUR 3,70
Vers Etats-Unis
Description du livre Trade paperback. Etat : New. Trade paperback (US). Glued binding. 336 p. Contains: Illustrations. For Dummies. Audience: General/trade. N° de réf. du vendeur Alibris_0013532