Advertising and Public Relations Research - Couverture souple

Jugenheimer, Donald W; Bradley, Samuel D; Kelley, Larry D; KleinMonroe, Fogarty; Hudson, Jerry

Couverture souple

ISBN 10 : 0765624184 ISBN 13 : 9780765624185

Editeur : M.E. Sharpe, 2010

Synopsis

Book by Donald W Jugenheimer Samuel D Bradley Larry D Kell

A propos du livre

Biographie de l'auteur :

Donald W. Jugenheimer is an author, researcher, consultant and educator. His specialties are communication, advertising and media management, media economics and advertising media. He has authord or co-authored 20 books.

Larry D. Kelley is a Professor of Advertising at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored 7 books.

Jerry Hudson is Professor of Advertising at Texas Tech University, USA. He teaches advertising, electronic media, research methods, and data analysis, and he has published in Health Marketing Quarterly, Journalism Educator, Journalism Quarterly, Social Science Journal and Southwestern Mass Communications Journal.

Samuel D. Bradley is Visiting Associate Professor at the University of South Florida, USA. His research has been published in the Journal of Advertising, Media Psychology, Psychology & Marketing, Journal of Consumer Psychology, and Human Communication Research, among others.

Présentation de l'éditeur :

This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply research to their work problems in advertising and PR.

À propos de cette édition

• Éditeur: M.E. Sharpe
• Date d'édition: 2010
• ISBN 10: 0765624184
• ISBN 13: 9780765624185
• Reliure: Broché
• Nombre de pages: 384