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Présentation de l'éditeur :
Sustainable strategic management (SSM) involves analysing, formulating, and implementing business strategies that are economically competitive, socially responsible, and in balance with the cycles of nature. SSM has emerged from the coevolutionary interactions of business organisations with the society they serve and the planet they call home. SSM strategic portfolios allow organisations to create competitive advantages by serving as agents of social change and ecological protection.
This book has been specifically written as a text for traditional graduate and undergraduate strategic management courses, and its short length makes appropriate as a supplementary text in these courses as well. The authors have structured the book to follow the standard strategic management process, and they have included an ongoing descriptive case on Eastman Chemical Company designed to provide an in-depth example of the concepts presented in the chapters.
From creating organisational visions and missions, to formulating, implementing, and evaluating goals and strategies, this book provides readers with new ways of thinking about their organisation's strategic role in the greater society and ecosystem now and in the future.
Revue de presse :
This book has been specifically written as a text for traditional graduate and undergraduate strategic management courses, and its short length makes appropriate as a supplementary text in these courses as well. The authors have structured the book to follow the standard strategic management process, and they have included an ongoing descriptive case on Eastman Chemical Company designed to provide an in-depth example of the concepts presented in the chapters.
From creating organisational visions and missions, to formulating, implementing, and evaluating goals and strategies, this book provides readers with new ways of thinking about their organisation's strategic role in the greater society and ecosystem now and in the future.
Praise for Sustainable Strategic Management " In light of the global financial, climate, biodiversity and poverty crises facing us, corporations urgently need to develop sustainability strategies. In Sustainable Strategic Management, Jean and Ed Stead provide a lucid and compelling account of how all strategic management can become sustainable. They offer a blueprint for action that will be useful both for students of strategy and for practicing managers." --Paul Shrivastava, Concordia University
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- ÉditeurRoutledge
- Date d'édition2013
- ISBN 10 0765635445
- ISBN 13 9780765635440
- ReliureRelié
- Numéro d'édition2
- Nombre de pages304
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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Jean Garner Stead, W Edward SteadSustainable strategic management (SSM) involves analysing, formulating, and implementing business strategies that are economically competitive, socially responsible, and in balance with the cycles of nature. SSM has e. N° de réf. du vendeur 594980122
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