Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

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9780786883561: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Pour Your Heart into it The "BusinessWeek" bestseller, now in paperback. "Pour Your Heart Into It" tells the story of how small-company values, passion, and integrity turned six local coffee stories into the Starbucks chain.--"Fortune". Full description

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Présentation de l'éditeur :

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything . . . from our tastes to our language to the face of Main Street." ( Fortune)

Biographie de l'auteur :

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.

Dori Jones Yang has fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.

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Schultz, Howard; Yang, Dori jones
Edité par Hachette Books (1999)
ISBN 10 : 0786883561 ISBN 13 : 9780786883561
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Description du livre Hachette Books, 1999. Paperback. État : New. New. nice cover, tight binding, clean pages thanx!. N° de réf. du libraire 024-0124

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Howard Schultz, Dori Jones Yang
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Description du livre Hyperion, United States, 2011. Paperback. État : New. 230 x 154 mm. Language: English . Brand New Book. The vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country s social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way. The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company s employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as Don t be threatened by people smarter than you, Compromise anything but your core values, Seek to renew yourself even when you re hitting home runs, and, most simply, Everything matters. N° de réf. du libraire AAT9780786883561

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Howard Schultz
Edité par Hyperion, United States (2011)
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The Book Depository
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Description du livre Hyperion, United States, 2011. Paperback. État : New. 230 x 154 mm. Language: English . Brand New Book. The vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country s social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way. The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company s employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as Don t be threatened by people smarter than you, Compromise anything but your core values, Seek to renew yourself even when you re hitting home runs, and, most simply, Everything matters. N° de réf. du libraire AAT9780786883561

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Description du livre Softcover. État : New. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything . . . from our tastes to our language to the face of Main Street." (Fortune). N° de réf. du libraire BAA-B-3868939

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Schultz, Howard
Edité par Hachette Books (1999)
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Description du livre Hachette Books, 1999. Paperback. État : New. N° de réf. du libraire 0786883561

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