Telephone Survey Methods: Sampling, Selection And Supervision - Couverture rigide

Lavrakas, Paul J.

Couverture rigide

ISBN 10 : 0803926340 ISBN 13 : 9780803926349

Editeur : SAGE Publications Inc, 1987

Synopsis

Lavrakas presents an applied approach to conducting telephone surveys. He details a highly routinized process for planning and implementing telephone surveys that produces quality data. Telephone Survey Methods focuses on sampling, selection and supervision - topics not covered in depth in existing texts. It is ideal for organizations and agencies who want to conduct a survey and have little knowledge of where to begin and how to proceed.

A propos du livre

À propos de l?auteur

Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.

Détails de l'édition

• Éditeur: SAGE Publications Inc
• Date d'édition: 1987
• ISBN 10: 0803926340
• ISBN 13: 9780803926349
• Reliure: Relié
• Langue: anglais
• Nombre de pages: 160