Capital Intentions: Female Proprietors in San Francisco, 1850-1920 (The Luther H. Hodges Jr. and Luther H. Hodges Sr. Series on Business, Entrepreneurship, and Public Policy) - Couverture souple

Sparks, Edith

Couverture souple

ISBN 10 : 0807857750 ISBN 13 : 9780807857755

Editeur : The University of North Carolina Press, 2006

Synopsis

Capital Intentions Capital Intentions: Female Proprietors in San Francisco, 1850-1920

A propos du livre

Présentation de l'éditeur :

Late nineteenth-century San Francisco was an ethnically diverse but male-dominated society bustling from a rowdy gold rush, earthquakes, and explosive economic growth. Within this booming marketplace, some women stepped beyond their roles as wives, caregivers, and homemakers to start businesses that combined family concerns with money-making activities. Edith Sparks traces the experiences of these women entrepreneurs, exploring who they were, why they started businesses, how they attracted customers and managed finances, and how they dealt with failure. Using a unique sample of bankruptcy records, credit reports, advertisements, city directories, census reports, and other sources, Sparks argues that women were competitive, economic actors, strategizing how best to capitalize on their skills in the marketplace. Their boardinghouses, restaurants, saloons, beauty shops, laundries, and clothing stores dotted the city's landscape. By the early twentieth century, however, technological advances, new preferences for name-brand goods, and competition from large-scale retailers constricted opportunities for women entrepreneurs at the same time that new opportunities for women with families drew them into other occupations. Sparks's analysis demonstrates that these businesswomen were intimately tied to the fortunes of the city over its first seventy years.

Biographie de l'auteur :

Edith Sparks is associate professor of history at the University of the Pacific.

À propos de cette édition

• Éditeur: The University of North Carolina Press
• Date d'édition: 2006
• ISBN 10: 0807857750
• ISBN 13: 9780807857755
• Reliure: Broché
• Nombre de pages: 348