Eugenic Design: Streamlining America in the 1930s

 
9780812221220: Eugenic Design: Streamlining America in the 1930s

Book by Cogdell Christina

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Christina Cogdell
Edité par John Hopkins University Press
ISBN 10 : 0812221222 ISBN 13 : 9780812221220
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Description du livre John Hopkins University Press. État : New. Brand New. N° de réf. du libraire 0812221222

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Christina Cogdell
Edité par University of Pennsylvania Press
ISBN 10 : 0812221222 ISBN 13 : 9780812221220
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Description du livre University of Pennsylvania Press. Paperback. État : new. BRAND NEW, Eugenic Design: Streamlining America in the 1930s, Christina Cogdell, In 1939, Vogue magazine invited commercial designer Raymond Loewy and eight of his contemporaries-including Walter Dorwin Teague, Egmont Arens, and Henry Dreyfuss-to design a dress for the "Woman of the Future" as part of its special issue promoting the New York World's Fair and its theme, "The World of Tomorrow." While focusing primarily on her clothing and accessories, many commented as well on the future woman's physique, predicting that her body and mind would be perfected through the implementation of eugenics. Industrial designers' fascination with eugenics-especially that of Norman Bel Geddes-began during the previous decade, and its principles permeated their theories of the modern design style known as "streamlining." In Eugenic Design, Christina Cogdell charts new territory in the history of industrial design, popular science, and American culture in the 1930s by uncovering the links between streamline design and eugenics, the pseudoscientific belief that the best human traits could-and should-be cultivated through selective breeding. Streamline designers approached products the same way eugenicists approached bodies. Both considered themselves to be reformers advancing evolutionary progress through increased efficiency, hygiene and the creation of a utopian "ideal type." Cogdell reconsiders the popular streamline style in U.S. industrial design and proposes that in theory, rhetoric, and context the style served as a material embodiment of eugenic ideology. With careful analysis and abundant illustrations, Eugenic Design is an ambitious reinterpretation of one of America's most significant and popular design forms, ultimately grappling with the question of how ideology influences design. N° de réf. du libraire B9780812221220

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Christina Cogdell
Edité par University of Pennsylvania Press, United States (2010)
ISBN 10 : 0812221222 ISBN 13 : 9780812221220
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Description du livre University of Pennsylvania Press, United States, 2010. Paperback. État : New. Reprint. 224 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. In 1939, Vogue magazine invited commercial designer Raymond Loewy and eight of his contemporaries-including Walter Dorwin Teague, Egmont Arens, and Henry Dreyfuss-to design a dress for the Woman of the Future as part of its special issue promoting the New York World s Fair and its theme, The World of Tomorrow. While focusing primarily on her clothing and accessories, many commented as well on the future woman s physique, predicting that her body and mind would be perfected through the implementation of eugenics. Industrial designers fascination with eugenics-especially that of Norman Bel Geddes-began during the previous decade, and its principles permeated their theories of the modern design style known as streamlining. In Eugenic Design, Christina Cogdell charts new territory in the history of industrial design, popular science, and American culture in the 1930s by uncovering the links between streamline design and eugenics, the pseudoscientific belief that the best human traits could-and should-be cultivated through selective breeding. Streamline designers approached products the same way eugenicists approached bodies. Both considered themselves to be reformers advancing evolutionary progress through increased efficiency, hygiene and the creation of a utopian ideal type. Cogdell reconsiders the popular streamline style in U.S. industrial design and proposes that in theory, rhetoric, and context the style served as a material embodiment of eugenic ideology. With careful analysis and abundant illustrations, Eugenic Design is an ambitious reinterpretation of one of America s most significant and popular design forms, ultimately grappling with the question of how ideology influences design. N° de réf. du libraire AAV9780812221220

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Christina Cogdell
Edité par University of Pennsylvania Press, United States (2010)
ISBN 10 : 0812221222 ISBN 13 : 9780812221220
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Description du livre University of Pennsylvania Press, United States, 2010. Paperback. État : New. Reprint. 224 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****.In 1939, Vogue magazine invited commercial designer Raymond Loewy and eight of his contemporaries-including Walter Dorwin Teague, Egmont Arens, and Henry Dreyfuss-to design a dress for the Woman of the Future as part of its special issue promoting the New York World s Fair and its theme, The World of Tomorrow. While focusing primarily on her clothing and accessories, many commented as well on the future woman s physique, predicting that her body and mind would be perfected through the implementation of eugenics. Industrial designers fascination with eugenics-especially that of Norman Bel Geddes-began during the previous decade, and its principles permeated their theories of the modern design style known as streamlining. In Eugenic Design, Christina Cogdell charts new territory in the history of industrial design, popular science, and American culture in the 1930s by uncovering the links between streamline design and eugenics, the pseudoscientific belief that the best human traits could-and should-be cultivated through selective breeding. Streamline designers approached products the same way eugenicists approached bodies. Both considered themselves to be reformers advancing evolutionary progress through increased efficiency, hygiene and the creation of a utopian ideal type. Cogdell reconsiders the popular streamline style in U.S. industrial design and proposes that in theory, rhetoric, and context the style served as a material embodiment of eugenic ideology. With careful analysis and abundant illustrations, Eugenic Design is an ambitious reinterpretation of one of America s most significant and popular design forms, ultimately grappling with the question of how ideology influences design. N° de réf. du libraire AAV9780812221220

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Christina Cogdell
Edité par University of Pennsylvania Press (2010)
ISBN 10 : 0812221222 ISBN 13 : 9780812221220
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Description du livre University of Pennsylvania Press, 2010. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire CA-9780812221220

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Christina Cogdell
Edité par University of Pennsylvania Press (2010)
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Description du livre University of Pennsylvania Press, 2010. État : New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. N° de réf. du libraire ABE_book_new_0812221222

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Christina Cogdell
ISBN 10 : 0812221222 ISBN 13 : 9780812221220
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Description du livre 2010. Paperback. État : New. 153mm x 21mm x 230mm. Paperback. In 1939, "Vogue" magazine invited commercial designer Raymond Loewy and eight of his contemporaries-including Walter Dorwin Teague, Egmont Arens, and Henry Dreyfuss-to design a d.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 352 pages. 0.503. N° de réf. du libraire 9780812221220

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Christina Cogdell
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Description du livre University of Pennsylvania Press, 2010. PAP. État : New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du libraire LQ-9780812221220

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Christina Cogdell
Edité par University of Pennsylvania Press (2010)
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Description du livre University of Pennsylvania Press, 2010. Paperback. État : New. book. N° de réf. du libraire 0812221222

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Christina Cogdell
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Description du livre University of Pennsylvania Press, 2010. Paperback. État : New. N° de réf. du libraire SONG0812221222

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