Eugenic Design: Streamlining America in the 1930s

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9780812221220: Eugenic Design: Streamlining America in the 1930s

Book by Cogdell Christina

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Christina Cogdell
ISBN 10 : 0812221222 ISBN 13 : 9780812221220
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Description du livre État : New. Depending on your location, this item may ship from the US or UK. N° de réf. du libraire 97808122212200000000

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Christina Cogdell
Edité par University of Pennsylvania Press, United States (2010)
ISBN 10 : 0812221222 ISBN 13 : 9780812221220
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Description du livre University of Pennsylvania Press, United States, 2010. Paperback. État : New. Reprint. 224 x 152 mm. Language: English . Brand New Book. In 1939, Vogue magazine invited commercial designer Raymond Loewy and eight of his contemporaries-including Walter Dorwin Teague, Egmont Arens, and Henry Dreyfuss-to design a dress for the Woman of the Future as part of its special issue promoting the New York World s Fair and its theme, The World of Tomorrow. While focusing primarily on her clothing and accessories, many commented as well on the future woman s physique, predicting that her body and mind would be perfected through the implementation of eugenics. Industrial designers fascination with eugenics-especially that of Norman Bel Geddes-began during the previous decade, and its principles permeated their theories of the modern design style known as streamlining. In Eugenic Design, Christina Cogdell charts new territory in the history of industrial design, popular science, and American culture in the 1930s by uncovering the links between streamline design and eugenics, the pseudoscientific belief that the best human traits could-and should-be cultivated through selective breeding. Streamline designers approached products the same way eugenicists approached bodies.Both considered themselves to be reformers advancing evolutionary progress through increased efficiency, hygiene and the creation of a utopian ideal type. Cogdell reconsiders the popular streamline style in U.S. industrial design and proposes that in theory, rhetoric, and context the style served as a material embodiment of eugenic ideology. With careful analysis and abundant illustrations, Eugenic Design is an ambitious reinterpretation of one of America s most significant and popular design forms, ultimately grappling with the question of how ideology influences design. N° de réf. du libraire AAJ9780812221220

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Christina Cogdell
Edité par University of Pennsylvania Press, United States (2010)
ISBN 10 : 0812221222 ISBN 13 : 9780812221220
Neuf(s) Paperback Quantité : 1
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Description du livre University of Pennsylvania Press, United States, 2010. Paperback. État : New. Reprint. 224 x 152 mm. Language: English . Brand New Book. In 1939, Vogue magazine invited commercial designer Raymond Loewy and eight of his contemporaries-including Walter Dorwin Teague, Egmont Arens, and Henry Dreyfuss-to design a dress for the Woman of the Future as part of its special issue promoting the New York World s Fair and its theme, The World of Tomorrow. While focusing primarily on her clothing and accessories, many commented as well on the future woman s physique, predicting that her body and mind would be perfected through the implementation of eugenics. Industrial designers fascination with eugenics-especially that of Norman Bel Geddes-began during the previous decade, and its principles permeated their theories of the modern design style known as streamlining. In Eugenic Design, Christina Cogdell charts new territory in the history of industrial design, popular science, and American culture in the 1930s by uncovering the links between streamline design and eugenics, the pseudoscientific belief that the best human traits could-and should-be cultivated through selective breeding. Streamline designers approached products the same way eugenicists approached bodies. Both considered themselves to be reformers advancing evolutionary progress through increased efficiency, hygiene and the creation of a utopian ideal type. Cogdell reconsiders the popular streamline style in U.S. industrial design and proposes that in theory, rhetoric, and context the style served as a material embodiment of eugenic ideology. With careful analysis and abundant illustrations, Eugenic Design is an ambitious reinterpretation of one of America s most significant and popular design forms, ultimately grappling with the question of how ideology influences design. N° de réf. du libraire AAJ9780812221220

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Christina Cogdell
Edité par University of Pennsylvania Press
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Description du livre University of Pennsylvania Press. Paperback. État : new. BRAND NEW, Eugenic Design: Streamlining America in the 1930s, Christina Cogdell, In 1939, Vogue magazine invited commercial designer Raymond Loewy and eight of his contemporaries-including Walter Dorwin Teague, Egmont Arens, and Henry Dreyfuss-to design a dress for the "Woman of the Future" as part of its special issue promoting the New York World's Fair and its theme, "The World of Tomorrow." While focusing primarily on her clothing and accessories, many commented as well on the future woman's physique, predicting that her body and mind would be perfected through the implementation of eugenics. Industrial designers' fascination with eugenics-especially that of Norman Bel Geddes-began during the previous decade, and its principles permeated their theories of the modern design style known as "streamlining." In Eugenic Design, Christina Cogdell charts new territory in the history of industrial design, popular science, and American culture in the 1930s by uncovering the links between streamline design and eugenics, the pseudoscientific belief that the best human traits could-and should-be cultivated through selective breeding. Streamline designers approached products the same way eugenicists approached bodies. Both considered themselves to be reformers advancing evolutionary progress through increased efficiency, hygiene and the creation of a utopian "ideal type." Cogdell reconsiders the popular streamline style in U.S. industrial design and proposes that in theory, rhetoric, and context the style served as a material embodiment of eugenic ideology. With careful analysis and abundant illustrations, Eugenic Design is an ambitious reinterpretation of one of America's most significant and popular design forms, ultimately grappling with the question of how ideology influences design. N° de réf. du libraire B9780812221220

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Christina Cogdell
Edité par University of Pennsylvania Press 2010-07-23, Pennsylvania (2010)
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Description du livre University of Pennsylvania Press 2010-07-23, Pennsylvania, 2010. paperback. État : New. N° de réf. du libraire 9780812221220

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Christina Cogdell
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Description du livre University of Pennsylvania Press, 2010. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire CA-9780812221220

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Cogdell, Christina
Edité par University of Pennsylvania Press (2016)
ISBN 10 : 0812221222 ISBN 13 : 9780812221220
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Description du livre University of Pennsylvania Press, 2016. Paperback. État : New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. N° de réf. du libraire ria9780812221220_lsuk

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Christina Cogdell
Edité par John Hopkins University Press
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Cogdell, Christina
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Description du livre 2010. PAP. État : New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. N° de réf. du libraire TU-9780812221220

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Cogdell, Christina
Edité par Univ of Pennsylvania Pr (2010)
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Description du livre Univ of Pennsylvania Pr, 2010. Paperback. État : Brand New. reprint edition. 328 pages. 8.75x5.75x0.75 inches. In Stock. N° de réf. du libraire __0812221222

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