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9780813319803: Marketing Madness: A Survival Guide For A Consumer Society
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Book by Jacobson Michael Mazur Laurie Collins Ron

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Présentation de l'éditeur :
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers.Michael Jacobson, founder of the Washington, D.C. based watchdog group, Center for the Study of Commercialism (CSC), and Laurie Ann Mazur have produced the book on marketing mania in the United States and the deleterious effects it is having on our ailing culture. Beyond documenting the unholy alliance” between corporations and Hollywood, the authors take up such disquieting issues as how marketers turn citizens into consumers, the quiet battle between private consumption and social welfare, ads that kill (alcohol and tobacco), the litter of billboards, stealth advertising, corporate interference with public television, the commercialization of Christmas, sex in advertising, marketing in our public schools, and the selling of social issues.This highly readable book interlocks fascinating illustrations with hard statistics and analysis drawn from years of research conducted under the aegis of the CSC. The result is a powerfully revealing book that informs, astounds, enrages, and instructs. It is a primer on the social ills of commercialism gone rampant, a call to action for all concerned citizens. As the authors contend, this book documents the problem, analyzes its effects, and empowers the reader by offering what you can do' suggestions for personal action.”
Biographie de l'auteur :
Michael F. Jacobson is founder of the Center for the Study of Commercialism and executive director of the Center for Science in the Public Interest. Laurie Ann Mazur is a writer and consultant to nonprofit organizations who has written widely on environment and population issues. Michael F. Jacobson is founder of the Center for the Study of Commercialism and executive director of the Center for Science in the Public Interest. Laurie Ann Mazur is a writer and consultant to nonprofit organizations who has written widely on environment and population issues. Michael F. Jacobson is founder of the Center for the Study of Commercialism and executive director of the Center for Science in the Public Interest. Laurie Ann Mazur is a writer and consultant to nonprofit organizations who has written widely on environment and population issues.

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  • ÉditeurWestview Press
  • Date d'édition1995
  • ISBN 10 0813319803
  • ISBN 13 9780813319803
  • ReliureRelié
  • Nombre de pages260
  • Evaluation vendeur
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état :  Moyen
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Autres éditions populaires du même titre

9780813319810: Marketing Madness: A Survival Guide For A Consumer Society

Edition présentée

ISBN 10 :  ISBN 13 :  9780813319810
Editeur : Westview Press, 1995
Couverture souple

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  • 9780367158941: Marketing Madness

    Routledge, 2020
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Jacobson, Michael; Mazur, Laurie; Collins, Ron
Edité par Westview Press (1995)
ISBN 10 : 0813319803 ISBN 13 : 9780813319803
Ancien ou d'occasion Couverture rigide Quantité disponible : 1
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3rd St. Books
(Springfield, MO, Etats-Unis)
Evaluation vendeur

Description du livre Hardcover. Etat : Acceptable. No Jacket. Acceptable, clean, tight condition with usual EX-LIBRARY features. Text HAS some UNDERLINING marks. Professional book dealer since 1999. All orders are processed promptly and carefully packaged with tracking. N° de réf. du vendeur 064033

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EUR 33,34
Autre devise

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Frais de port : EUR 27,74
De Etats-Unis vers France
Destinations, frais et délais