Cinema India: The Visual Culture of Hindi Film

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9780813531755: Cinema India: The Visual Culture of Hindi Film

As the largest producer of films in the world, Indian cinema is both a major industry and a distinctive art form that permeates daily life in that country and shapes emerging global cultures elsewhere. While much has been written on the history of Indian cinema, its iconography and aesthetics have yet to be analyzed as reflections of national and cultural identities. In this important new work, Rachel Dwyer and Divia Patel focus on the development of Bombay-based commercial cinema since 1913, exploring the symbolic role of settings and costumes in staging the nation and the function of makeup and hairstyles in defining notions of beauty, sexuality, and consumption. The authors also examine how factors such as ethnicity, modernization, and Westernization impact reception of film along caste, region, language, and religious lines.

The economic influence of advertising in actually determining film content and the dissemination of its imagery are also discussed. Film studies scholars recently have begun to investigate advertising in the film industry and this book makes an important contribution to this emerging subfield in its engagement with Indian cinema and the impact of advertising on the culture at large.

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About the Author :

Rachel Dwyer is senior lecturer in Indian studies at the School of Oriental and Asian Studies, University of London. She is the author of several books, including One Hundred Hindi Films and All You Want is Money, All You Need is Love: Sexuality and Romance in Modern India. Divia Patel is a curatorial assistant in the Indian and South-East Asian Department at the Victoria and Albert Museum.

Review :

written in a clear and accessible style ... It is also exceptionally well-illustrated ... In extending their analysis to extra-filmic discourses, Dwyer and Patel show how movie imagery permeates into the wider culture and society. Film International a most welcome book ... full of information and delightful illustrations of Hindi film stars and sets of major, even path-breaking productions, both in color and in black and white, that elicit nostalgic memories ... a must read for Hindi film fans and for students and scholars in film studies and visual studies Journal of Asian Studies a rich and substantive analysis ... informative and interesting Contemporary South Asia

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Dwyer, Rachel; Patel, Divia
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ISBN 10 : 0813531756 ISBN 13 : 9780813531755
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Dwyer, Rachel, Patel, Divia
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Rachel Dwyer, Divia Patel
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