Articles liés à Boom: Marketing to the Ultimate Power Consumer
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Book by Brown Mary Orsborn PhD Carol
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Présentation de l'éditeur :
With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and more
Biographie de l'auteur :
BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more.
Key features
Mary Brown is President and CreativeDirector of Imago Creative, the only strategic marketing firmin the U.S. specializing exclusively in helping companies internationally reach women of the Baby Boom generation.
Carol Orsborn, Ph.D. is Research Associatewith UCLA and Senior Partner with Imago Creative. Imago’sclients include The Gap, L.L. Bean, Celebrity Cruises, Bankof America, Warner Bros Records, and Walt Disney.
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- ÉditeurAmacom
- Date d'édition2006
- ISBN 10 0814473903
- ISBN 13 9780814473900
- ReliureRelié
- Nombre de pages256
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Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman
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Brand: AMACOM
(2024)
ISBN 10 : 0814473903
ISBN 13 : 9780814473900
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Description du livre hardcover. Etat : new. Foreword by Paco UnderhillWith Baby Boomer women spending well over a trillion dollars a year on goods and services the days of women 40 being ignored by marketers are numbered Overthrowing stereotypes of aging the groundswell of awareness is no less than a marketing revolutionBOOM is a comprehensive guide to identifying reaching and influencing Baby Boomer women The book features insights and case histories from 40 top marketers including executives from Intel Ford Seabourn Cruises Citigroup Wellpoint Mary Kay and more The authors experts in marketing to this demographic present insider intelligence that includes proprietary research that will give a competitive edge to companies seeking new expanded consumer markets the Imago Diagnostic ID a motivational assessment tool to help identify what makes Baby Boomer women tick easytouse charts correlating ages to life stages and generational influences the Eight Things You May Not Know About Boomer Women But ShouldBOOMs practical resources combine to reveal an essential truth about Baby Boomer women they are more than a niche market In many cases they are the marketplace itself. N° de réf. du vendeur DADAX0814473903
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Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman
Edité par
Amacom Books
(2006)
ISBN 10 : 0814473903
ISBN 13 : 9780814473900
Neuf
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Description du livre Etat : New. Book is in NEW condition. 1.3. N° de réf. du vendeur 0814473903-2-1
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Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman
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Amacom Books
(2006)
ISBN 10 : 0814473903
ISBN 13 : 9780814473900
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Description du livre Etat : New. New! This book is in the same immaculate condition as when it was published 1.3. N° de réf. du vendeur 353-0814473903-new
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Boom Marketing To The Ultimate Power Consumer The Baby Boomer Woman
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Amacom Books
(2006)
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ISBN 13 : 9780814473900
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Description du livre Etat : New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. N° de réf. du vendeur ABTR-268414
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Boom Marketing To The Ultimate Power Consumer The Baby Boomer Woman
Edité par
Amacom Books
(2006)
ISBN 10 : 0814473903
ISBN 13 : 9780814473900
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Description du livre Etat : New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. N° de réf. du vendeur ABRR-268414
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BOOM: Marketing to the Ultimate Power Consumer - The Baby-Boomer Woman Brown, Mary and Orsborn, Carol
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Amacom Books
(2006)
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ISBN 13 : 9780814473900
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Description du livre Etat : New. N° de réf. du vendeur NHB--263
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BOOM: MARKETING TO THE ULTIMATE
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Amacom Books
(2006)
ISBN 10 : 0814473903
ISBN 13 : 9780814473900
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Description du livre Etat : New. New. In shrink wrap. Looks like an interesting title! 1.3. N° de réf. du vendeur Q-0814473903
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