Description du livre Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N� de r�f. du vendeur C9780815784555

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Crowded Airwaves : Campaign Advertising in Elections

Thurber, James A. (EDT); Nelson, Candice J. (EDT); Dulio, David A. (EDT)

Edit� par Brookings Institution Press (2000)

ISBN 10 : 0815784554 ISBN 13 : 9780815784555

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GreatBookPricesUK
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Description du livre Etat : New. N� de r�f. du vendeur 212987-n

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Crowded Airwaves: Campaign Advertising in Elections

Thurber, James A. (Editor)/ Thurber, James A./ Nelson, Candice J. (Editor)/ Dulio, David A. (Editor)

Edit� par Brookings Inst Pr (2000)

ISBN 10 : 0815784554 ISBN 13 : 9780815784555

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Revaluation Books
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Description du livre Paperback. Etat : Brand New. 187 pages. 9.00x5.00x0.50 inches. In Stock. N� de r�f. du vendeur x-0815784554

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Crowded Airwaves : Campaign Advertising in Elections

David A. Dulio

Edit� par Brookings Institution Press (2000)

ISBN 10 : 0815784554 ISBN 13 : 9780815784555

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AHA-BUCH GmbH
(Einbeck, Allemagne)

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Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising-from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.'. N� de r�f. du vendeur 9780815784555

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Crowded Airwaves: Campaign Advertising in Elections

Edit� par BROOKINGS INST (2000)

ISBN 10 : 0815784554 ISBN 13 : 9780815784555

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moluna
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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States.&Uumlber den AutorEdited by James A. Thurber Candice J. . N� de r�f. du vendeur 595056718

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