Marketing a Country: Promotion As a Tool for Attracting Foreign Investment

Note moyenne 0
( 0 avis fournis par GoodReads )
 
9780821346594: Marketing a Country: Promotion As a Tool for Attracting Foreign Investment

Marketing a Country Revised Edition. The new competitive foreign investment environment has prompted analogies between competition among governments for foreign investment and competition among firms for market share. Given the similarities in the nature of the competition, it is not surprising that countries are adopting marketing strategies that parallel those of private companies. Some of the findings of research on company marketing programs can thus benefit countries that are trying to attract investment. Organizations seeking to develop competitive strategies for marketing activities can, to some extent, manipulate three variables in their overall marketing programs, that...

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Acheter D'occasion Afficher le livre
EUR 121,64

Autre devise

Frais de port : EUR 9,22
Vers Etats-Unis

Destinations, frais et délais

Ajouter au panier

Meilleurs résultats de recherche sur AbeBooks

1.

Wint, Alvin G
Edité par World Bank Publications (2000)
ISBN 10 : 0821346598 ISBN 13 : 9780821346594
Ancien(s) ou d'occasion Paperback Quantité : 1
Vendeur
Booked Again
(Summit, NJ, Etats-Unis)
Evaluation vendeur
[?]

Description du livre World Bank Publications, 2000. Paperback. État : Good. Good condition, some are ex-library and can have markings. N° de réf. du libraire GD-059-89-2446802

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter D'occasion
EUR 121,64
Autre devise

Ajouter au panier

Frais de port : EUR 9,22
Vers Etats-Unis
Destinations, frais et délais