Marketing a Country: Promotion As a Tool for Attracting Foreign Investment - Couverture souple

Wells, Louis T.; Wint, Alvin G.; Foreign Investment Advisory Service

Couverture souple

ISBN 10 : 0821346598 ISBN 13 : 9780821346594

Editeur : World Bank Publications, 2000

Synopsis

Marketing a Country Revised Edition. The new competitive foreign investment environment has prompted analogies between competition among governments for foreign investment and competition among firms for market share. Given the similarities in the nature of the competition, it is not surprising that countries are adopting marketing strategies that parallel those of private companies. Some of the findings of research on company marketing programs can thus benefit countries that are trying to attract investment. Organizations seeking to develop competitive strategies for marketing activities can, to some extent, manipulate three variables in their overall marketing programs, that...

À propos de cette édition

• Éditeur: World Bank Publications
• Date d'édition: 2000
• ISBN 10: 0821346598
• ISBN 13: 9780821346594
• Reliure: Broché
• Nombre de pages: 200