Fundamentals of Copy and Layout - Couverture souple

Book, Albert C.; Schick, C.Dennis

Couverture souple

ISBN 10 : 0844230243 ISBN 13 : 9780844230245

Editeur : McGraw-Hill Contemporary, 1996

Synopsis

Everything students need to know to create better ads is included in this user-friendly workbook. Self-quizzes, assignments, and cases teach students to solve actual copy and layout challenges. It features the creative philosophies of Bill Bernbach, Leo Burnett, David Ogilvy, Jack Trout, and Rosser Reeves. It includes material on research, data collection, analysis, and integrated marketing. This text's nuts-and-bolts techniques and cutting-edge content will empower your students with: a solid foundation in the fundamentals that they'll use and thank you for throughout their careers; tips on writing for the Internet, new computer applications, and photo reproduction techniques; and the critical outlook they'll need to succeed by completing the text's quizzes, assignments, and copy and layout problems.

Détails de l'édition

• Éditeur: McGraw-Hill Contemporary
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0844230243
• ISBN 13: 9780844230245
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible