Brand Famous: How to Get Everyone Talking About Your Business - Couverture souple

Boyd, Linzi

Couverture souple

ISBN 10 : 0857084909 ISBN 13 : 9780857084903

Editeur : Capstone Publishing Ltd, 2014

Synopsis

Make your business a house-hold name Have you ever noticed how there are so many people, so many brands, so many products and so many business ideas all trying to be famous? Well, the fact is branding is everything. To get your service, product or personal brand standing out from the crowd, you will need an effective branding strategy. And that's what Brand Famous helps you achieve. Written by Linzi Boyd, a savvy entrepreneurial branding guru whose glamorous PR agency helped brands and personas such as Pringle, Rita Ora, Selfridges and Superdry hit the big time, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Discover what branding tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize 'new school' branding approaches for today's consumer world Gain insights on common mistakes to avoid when building your brand Get insights from some of Linzi's recent PR campaigns from top fashion and music brands Learn the five-step process required to achieve stand out status

A propos du livre

Présentation de l'éditeur :

This is a brand book like no other, and I heartily recommend it. Enjoy

Dylan Jones, Editor–In–Chief, GQ

 

Make your business a house–hold name

Don t let your business fade into the background. It s time to STAND OUT and get seen! There are so many brands out there in all sectors you need yours to shine above the competition. It s time to take your brand to the next level. And that s what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country s most famous high–street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all–important recognition. You can use the same exact tools and processes that Linzi uses with some of the country s most famous brands.

 

• Discover what tactics will actually make your business or product a desirable, recognisable brand
• Learn how to maximize new school brand building approaches for today s consumer world
• Gain insights on common mistakes to avoid when building your brand
• Read about some of Linzi s recent campaigns from recognised household brand names
• Be guided through the five–step process required to achieve stand out status

 

  An easy–peasy step–by–step guide to achieving what all businesses need – reputation, desirability, accessibility and, of course, love

Tiffanie Darke, Editor, Style, The Sunday Times

 

Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame

Simon Jobson, Global Marketing Director, Dr. Martens

 

Revue de presse :

Full of inspiring practical advice this is a really helpful book for anyone looking to develop and grow their brand! Highly Recommended! (Hot Brands Cool Places, June 2014)

All in all, Brand Famous is a great book to get hands–on with your brand and create something that really stands head and shoulders above the competition. (Elite Business, July 2014)

À propos de cette édition

• Éditeur: Capstone Publishing Ltd
• Date d'édition: 2014
• ISBN 10: 0857084909
• ISBN 13: 9780857084903
• Reliure: Broché
• Nombre de pages: 288