Revue de presse :
Design by IKEA is the first book to scrutinize the Swedish giant s massive impact on contemporary design culture. Unpicking how the public image of IKEA has come to depend as much on the international image of Sweden as the other way around, Sara Kristoffersson critically assesses the company s creative use of storytelling and stereotypes.
Kjetil Fallan, University of Oslo, Norway
Finally, a critical and nuanced analysis of the world-dominating brand IKEA. Kristoffersson s sharply honed prose reveals how the corporation has controversially come to define a nation, and how the inescapable ubiquity of its objects has transformed consumption on a global scale. Accessible and compelling, the book offers invaluable insight into the blurring of corporate, political and brand worlds in the 21st century.
Alison J. Clarke University of Applied Arts Vienna, Austria
Sara Kristoffersson manages to provide what Sweden and management scholars have been longing for: a cultural theorist's account of how a small company in the middle of Sweden has grown amazingly successful. With fresh eyes, she shows how cultural identity processes can build enormous wealth, national pride, and brand loyalty. --Lars Strannegård, Stockholm School of Economics, Sweden
Biographie de l'auteur :
Sara Kristoffersson is guest professor of Design History and Theory at Konstfack National University College of Arts, Crafts and Design, Stockholm, Sweden. She has published a number of articles on various aspects of design, fashion, art and architecture and lectures widely on these topics at museums and universities, including École nationale supérieure des arts décoratifs, Paris, France; Parsons School of Design, New York, USA; the Royal Swedish Academy of Fine Arts and the Royal Institute of Art, Stockholm, Sweden.
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