This book offers guidelines and practical steps - often illustrated by case studies - which can be put to immediate use in the reader's own business. Section 1 provides an introduction to direct marketing and the opportunities it offers for various types of firms. Section 2 covers consumer, retail and business applications. These include the mail-order buyer, the offer, formats, catalogues, telephone marketing, mailing lists, print media, television, publicity and fulfilment. Section 3 focuses on the preparation and response of a direct response programme and covers research, budgeting, agencies, staffing, scheduling, postal and legal information, design, copy, print, testing and reading results.
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Description du livre Piatkus Books, 1988. Hardcover. État : Good. Dust Jacket Included. Sent within 24 hours. Expedited UK delivery available. Binding: Number of pages: 320. Ex. Library copy - usual stamps and marks. N° de réf. du libraire BBI955820
Description du livre Piatkus Books 26/05/1988, 1988. État : Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. N° de réf. du libraire 9053-9780861887491
Description du livre Piatkus Books 26/05/1988, 1988. État : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du libraire 7719-9780861887491
Description du livre Piatkus Books, 1988. Hardcover. État : Good. Selling by Direct Mail This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. N° de réf. du libraire 9053-9780861887491
Description du livre Piatkus., 1988. État : Good. Second. Book - Good, spine ends and corners rubbed. Gilt titles on spine. 9 x 5.5. 305pp. B/w illus throughout. N° de réf. du libraire 261590
Description du livre Piatkus, London Uk, 1985. Hardcover. État : Very Good. Etat de la jaquette : Very Good. First Edition. Section 1 an introduction to direct marketing, Section 2 consumer, retail and business applications, Section 3 preparation and response of a direct marketing programme, 296 pages. N° de réf. du libraire 005947