Advising how to improve all aspects of winning, servicing and keeping customers, this book gives basic selling information and strategies. It also advises on how to handle complaints or problems in a way that will keep customers satisfied. Finally, the book suggests different ways in which managers can keep their workers motivated and committed.
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"A powerhouse, a classic."-- James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc.
"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation
Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life.
"I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York
Michael LeBoeuf, PhD, is an author, speaker, and professor emeritus of management at the University of New Orleans. His books, Working Smart and The Perfect Business, were internationally published, and he consults with businesses of all sizes ranging from Fortune 500 companies to small banks and medical practices.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
EUR 6,20 expédition depuis Royaume-Uni vers France
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Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur wbs7472184229
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Cloth. Etat : Near Fine. Etat de la jaquette : Very Good. First Edition. Small crease to back of cloth. This book shows you how to improve all aspects of winning, servicing and keeping customers. it gives basic selling information and strategies. it also advises on how to handle complaints or problems in a way that will keep customers satisfied. Finally, the book suggests different ways that managers can keep their workers motivated and committed. 191 pp. N° de réf. du vendeur 039409
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