My Life in Advertising - Couverture rigide

Hopkins, Claude C.

Couverture rigide

ISBN 10 : 0872510042 ISBN 13 : 9780872510043

Editeur : Crain Books, 1966

A propos du livre

Présentation de l'éditeur :

The following computer-generated description may contain errors and does not represent the quality of the book.

The chidf object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally-enhance the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Tags: advertising people men business sell cost success money time home day line offer results life company buy profit ads offered

Biographie de l'auteur :

Claude Hopkins (1866–1932) was a terrific copywriter and advertising expert. His experience in advertising had made him the most sought-after guru when it comes to advertising and salesmanship training. He earned an unparalleled salary of $185,000 in 1907 while he was working for Lord & Thomas. In his book Scientific Advertising, he stated that “The time has come when advertising in some hands has reached the status of a science.” He invented coupons to track the effectiveness of advertisement. Also, he incorporated the money back guarantee that is widely used nowadays. His advice is even more valuable today in the Internet Marketing era than it was during the 1920s.

À propos de cette édition

• Éditeur: Crain Books
• Date d'édition: 1966
• ISBN 10: 0872510042
• ISBN 13: 9780872510043
• Reliure: Relié
• Nombre de pages: 332