This text explores all aspects of the networked business world, from the importance of trust in the virtual organization to the changing nature of customer relationships, to ways that companies can generate value through their intellectual assets.
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Cet ouvrage rassemble 12 essais sur la révolution numérique et ses impacts à long terme. Ces textes, précédemment parus dans la Harvard Business Review, sont écrits par des visionnaires tels John Hagel, Stan Davis, James Moore ou Charles Handy, qui livrent leur pensée avec pragmatisme et parfois provocation. Ils analysent la nécessaire mutation des entreprises face au NTIC comme les effets du réseau sur le consommateur de demain. L'éditeur en conclut que celles qui ne se réinventeront pas autour du web sont condamnées. -- Idées clés, par Business Digest
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