Book by Mendenhall John
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
With the growing awareness of the value of character trademark symbols in product design, marketing, and promotion has come a resurgence of interest in these extraordinary icons. The popularity of the California Raisins and other recent examples attest to the appeal of character trademarks in popular culture. From Reddy Kilowatt to Colonel Sanders, there is humor and nostalgia in the humble, often 'kitschy' images which have become classics of commercial folk art that every consumer can relate to. This engaging volume contains approximately one thousand trademarks from the past ninety years, as well as a 'Hall of Fame' section profiling some of the classic characters with the history of their development. Chronicle Books is pleased to include this remarkable volume in its series of design books, including Trademarks of the 20's and 30's and Trademarks of the 40's and 50's.
John Mendenhall is a professor of graphic design and design history at California Polytechnic State University in San Luis Obispo. Previously he designed computer type fonts at the Computer-based Education Research Laboratory in Urbana, Illinois, and was a graphic designer for the Agency for International Development. Mendenhall received a BFA degree from the University of Illinois in Urbana and an MA from Stanford University. He has taught at several universities and is the author of five books
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Frais de port :
EUR 2,70
Vers Etats-Unis
Frais de port :
Gratuit
Vers Etats-Unis
Vendeur : Open Books, Chicago, IL, Etats-Unis
Paperback. Etat : Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. N° de réf. du vendeur mon0000638207
Quantité disponible : 1 disponible(s)
Vendeur : Gulf Coast Books, Memphis, TN, Etats-Unis
paperback. Etat : Good. N° de réf. du vendeur 0877017522-3-31699822
Quantité disponible : 1 disponible(s)
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Very Good. New Ed. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 12912580-6
Quantité disponible : 1 disponible(s)
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Good. New Ed. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 1113249-75
Quantité disponible : 1 disponible(s)
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Etat : Good. New Ed. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 7733298-6
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.9. N° de réf. du vendeur G0877017522I3N00
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.9. N° de réf. du vendeur G0877017522I3N00
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.9. N° de réf. du vendeur G0877017522I3N00
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.9. N° de réf. du vendeur G0877017522I3N00
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.9. N° de réf. du vendeur G0877017522I4N00
Quantité disponible : 1 disponible(s)