The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business - Couverture rigide

Albrecht, Karl

Couverture rigide

ISBN 10 : 0887305415 ISBN 13 : 9780887305412

Editeur : Harpercollins, 1992

Synopsis

Book by Albrecht Karl

A propos du livre

Présentation de l'éditeur :

Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990s

In The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:

Finding the "Invisible Truth" about your customer Creating new, long-term rules for the Game Winning the hearts, minds, and hands of your people Making all systems, policies, and procedures customer-friendly Keeping score and leading the way

Biographie de l'auteur :

Karl Albrecht is the pint-size, curly-haired creative visionary behind the quirky and inspirational lifestyle brand Mr. Kate. In 2009, Albrecht founded the company with the goal of inspiring others to discover their own unique sense of style and has since grown the brand to a global audience of millions of dedicated viewers and consumers.

À propos de cette édition

• Éditeur: Harpercollins
• Date d'édition: 1992
• ISBN 10: 0887305415
• ISBN 13: 9780887305412
• Reliure: Relié
• Numéro d'édition: 1