The Friction-Free Economy: Marketing Strategies for a Wired World - Couverture rigide

Lewis, Ted

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9780887308475: The Friction-Free Economy: Marketing Strategies for a Wired World

Couverture rigide

ISBN 10 : 0887308473 ISBN 13 : 9780887308475

Editeur : Harper Business, 1997

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Book by Lewis Ted

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

Pr�sentation de l'�diteur :

Imagine a world where supply no longer equals demand. A world where a company craving greater market share gives away its most valuable product -- and generates millions of dollars. A world where the company that boasts the greatest chunk of consumer demand experiences even more demand; where the antagonistic relationship between buyer and seller has been replaced with a cooperative, knowledge-based exchange; where companies in every industry think like futurists, personalize products and services regardless of cost, target individuals rather than blanket the masses, and renovate old products instead of just creating new ones.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.