Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services - Couverture souple

Kawasaki, Guy; Moreno, Michele

Couverture souple

ISBN 10 : 088730995X ISBN 13 : 9780887309953

Editeur : Harper Business, 2000

Synopsis

Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries. Create Like a God Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand. Command Like a King Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes). Work Like a Slave Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained. Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.

A propos du livre

Biographie de l'auteur :

Guy Kawasaki, author of The Macintosh Way, is the former director of software product management at Apple Computer, Inc. He later started a Macintosh software company and is currently a marketing consultant and columnist for MacUser Magazine. He has a BA from Stanford University and an MBA from the University of California at Los Angeles.

À propos de cette édition

• Éditeur: Harper Business
• Date d'édition: 2000
• ISBN 10: 088730995X
• ISBN 13: 9780887309953
• Reliure: Broché
• Nombre de pages: 224