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Description du livre Etat : New. N° de réf. du vendeur 834315-n
Description du livre Hardcover. Etat : new. Hardcover. Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to Total Quality Marketing, which is a dynamic market-driven concept that goes beyond the currently popular Total Quality Management approach. It centres on customer satisfaction as a way of achieving solutions to business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive modern business world. The concept is an enhanced version of the marketing mix - the familiar "4-P paradigm" in marketing. Thus, by incorporating quality into their product, price promotion and distribution strategy, firms can regain market shares; and can prevent further erosion of market shares to aggressive foreign competitors from Japan, Germany and the Newly Industrialised Countries (NICs). By not focusing on markets, firms risk losing their businesses to aggressive foreign firms. The work is aimed at business executives, scholars, researchers, policy makers of business and government, foreign firms and the general public. It has eight chapters. The first chapter presents the problem of loss of market shares.Chapter two evaluates imports to identify major competitors and what they export to the US. Chapter three focuses on the SWOT analysis, which evaluates the strengths, weaknesses, opportunities and threats of US versus foreign firms. Chapter four unravels the market share mystique. The following chapters introduce Total Quality Marketing, explain how Total Quality Marketing is currently carried out in some firms and show the integration of quality into marketing through company examples. The last chapter provides a concluding commentary by looking into the future. Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780899308937
Description du livre HRD. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9780899308937
Description du livre Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. N° de réf. du vendeur ria9780899308937_lsuk
Description du livre Hardcover. Etat : new. This item is printed on demand. N° de réf. du vendeur 9780899308937
Description du livre Etat : New. N° de réf. du vendeur 834315-n
Description du livre Hardback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N° de réf. du vendeur C9780899308937
Description du livre Hardcover. Etat : Brand New. 9.75x6.50x1.00 inches. In Stock. N° de réf. du vendeur x-0899308937
Description du livre HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9780899308937
Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.Über den A. N° de réf. du vendeur 447103775