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Elusive Growth: And Why Prevailing Practices in Strategy, Marketing & Management Education are Part of the Problem, Not the Solution - Couverture souple
Synopsis
Elusive Growth Over the past quarter century the numbers of business schools and management consultancies have rocketed, with the ranks of their alumni swelling year by year. Yet from the turn of the millennium to the inception of the credit crunch - a period of exceptional economic buoyancy - large companies still struggled to generate organic growth and remained reliant on cost savings to increase profits. Even though managers were better educated and supported than ever before, revenue-led growth continued to prove elusive, despite its being the top CEO priority and the focus of many books and articles by prominent gurus, all providing prescriptions on how companies cou...
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- ÉditeurOld Broad Street Press
- Date d'édition2011
- ISBN 10 0956888100
- ISBN 13 9780956888105
- ReliureBroché
- Langueanglais
- Nombre de pages322
- Coordonnées du fabricantnon disponible
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Elusive Growth: Why Prevailing Practices in Strategy, Marketing and Management Education Are the Problem, Not the Solution
Edité par
Jack Springman, 2011
ISBN 10 : 0956888100
ISBN 13 : 9780956888105
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Etat : Like New. Used - Like New. Book is new and unread but may have minor shelf wear. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-F-026-01330
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Elusive Growth: Why Prevailing Practices in Strategy, Marketing and Management Education are the Problem, Not the Solution
Edité par
Jack Springman, 2011
ISBN 10 : 0956888100
ISBN 13 : 9780956888105
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbb0022797555
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Elusive Growth: Why Prevailing Practices in Strategy, Marketing and Management Education Are the Problem, Not the Solution
Edité par
Jack Springman, 2011
ISBN 10 : 0956888100
ISBN 13 : 9780956888105
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Like New. Used - Like New. Book is new and unread but may have minor shelf wear. N° de réf. du vendeur Z1-W-027-01440
Quantité disponible : 1 disponible(s)
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Elusive Growth
Edité par
Jack Springman, 2011
ISBN 10 : 0956888100
ISBN 13 : 9780956888105
Ancien ou d'occasion
Couverture souple
Vendeur : Hamelyn, Madrid, Espagne
Évaluation du vendeur 4 sur 5 étoiles
Etat : Aceptable. : Over the past quarter century the numbers of business schools and management consultancies have rocketed, with the ranks of their alumni swelling year by year. Yet from the turn of the millennium to the inception of the credit crunch - a period of exceptional economic buoyancy - large companies still struggled to generate organic growth and remained reliant on cost savings to increase profits. Even though managers were better educated and supported than ever before, revenue-led growth continued to prove elusive, despite its being the top CEO priority and the focus of many books and articles by prominent gurus, all providing prescriptions on how companies could solve the 'growth crisis' . Elusive Growth provides an explanation for this dichotomy. It highlights how advances in behavioural understanding challenge a number of the unspoken assumptions that underpin prevailing practices in strategy, marketing and management education. And it argues that unless the invalid among them are dismantled, attempts to solve the growth conundrum will continue to fail. From competitive strategy to marketing's love affair with branding, from best-practice case studies to the true value of analysis, Springman challenges the established ideas that are limiting businesses' ability to generate that most elusive of factors, profitable organic growth. EAN: 9780956888105 Tipo: Libros Categoría: Negocios y Economía Título: Elusive Growth Autor: Jack Springman Editorial: Jack Springman Idioma: en Páginas: 322 Formato: tapa blanda. N° de réf. du vendeur Happ-2025-04-03-9820f918
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