"A surprising and useful book full of information and indispensable to anyone involved in communicating ideas through typographic means".--Milton Glaser, president, Milton Glaser, Inc". TYPE & LAYOUT should be required reading before students are allowed to touch a computer".--Dennis G. Martin, Ph.D., Professor of Communications, Brigham Young University.
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The proliferation of desktop publishing has reawakened interest in the presentational aspects of printed communication; that is, in what writing looks like. When picking a fonts package, the image-conscious self-expresser would do well to consult Wheildon on the ins and outs of typography and graphic design; indeed, for those in advertising, his book will serve as a layout primer. In measured, detailed language, and drawing on nine years of research, Wheildon discusses page layout, typefaces, reader behavior, and more. Further, given subject matter that lends itself to insightful illustration, he accompanies the text with graphics that enhance and underscore his points at every turn. His writing seems a bit technical, even dry, at first, but detailed and crisp exposition combine with apt illustration to impart as much depth about the technical aspects of presenting printed communication as many readers may want. Mike TribbyReview :
Many established typesetting routines actually inhibit reading comprehension: Type & Layout is the message in a fine guide which should be required reading for any involved in pairing written words with art. Editors, designers, and a range of individuals will find this packed with ideas on page layout and typefaces proven to reach audiences. -- Midwest Book Review
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Description du livre Strathmoor Pr, 1995. Paperback. État : New. book. N° de réf. du libraire 962489158
Description du livre Strathmoor Pr, 1995. Paperback. État : New. book. N° de réf. du libraire 0962489158
Description du livre Strathmoor Pr, 1995. Paperback. État : New. N° de réf. du libraire P110962489158
Description du livre Strathmoor Pr. PAPERBACK. État : New. 0962489158 New Condition. N° de réf. du libraire NEW6.0640518